Graeter's and Toyota Roll Out a Sweet Collaboration
In a delightful partnership that marries two iconic brands focused on family enjoyment, Graeter's Ice Cream and Toyota have unveiled a limited-edition treat known as the Salted Caramel Chip Wheels. This joint venture celebrates the launch of the 2026 Toyota Sienna, bringing together the rich flavors of Graeter's artisanal ice cream and the practical features of Toyota's family-friendly vehicle.
The Sweetest Way to Roll
On September 1, 2026, Graeter’s Ice Cream announced the nationwide release of these delectable treats, playfully dubbed “The Sweetest Way to Roll.” The Salted Caramel Chip Wheels feature Graeter’s signature salted caramel ice cream, nestled between two freshly baked double chocolate chip cookies, and generously rolled in chocolate jimmies for an extra crunchy texture.
“Great ice cream is worth the time it takes to make it right,” says Richard Graeter, the fourth-generation president and CEO of Graeter's. This philosophy is at the heart of the collaboration with Toyota, which shares a similar commitment to quality craftsmanship and family enjoyment. The Sienna is more than just a car; it's designed to enhance family moments and elevate every road trip.
A Feature Worth Celebrating
Part of what makes this partnership special is the Toyota Sienna's innovative FridgeBox™ feature. This front-console cooler comes with dual cooling settings—cool mode for beverages and snacks, and freeze mode, perfect for keeping treats like Graeter's Chip Wheels frozen during your travels. This thoughtful touch ensures that families can indulge in these sweet delights wherever their adventures may lead.
Owen Peacock, Toyota's marketing general manager, emphasizes the significance of this collaboration, stating, “Great partnerships start with a shared commitment to quality and a passion for creating the best experiences for those who matter most.” He notes that the integration of Graeter's treats into the Toyota driving experience adds an element of unexpected joy, allowing families to enjoy a frozen Chip Wheel on the go.
Exclusive Availability
The Salted Caramel Chip Wheels are available for order exclusively online at Graeters.com/Toyota, with shipping nationwide while supplies last. This partnership not only showcases the delightful synergy between ice cream and automobiles but also reflects a shared goal of making family time more enjoyable and memorable.
About the Brands
Graeter's Ice Cream, founded in 1870, proudly holds the title of America’s oldest family-owned ice cream maker. With a dedication to the French Pot® process, it continues to deliver the highest quality ice cream and has expanded its reach to over 2,000 grocery stores nationwide.
Toyota has been a household name in the U.S. for nearly 70 years, known for its commitment to creating sustainable and innovative vehicles. With extensive employment and manufacturing facilities across the country, Toyota is deeply integrated into American culture.
Conclusion
This collaboration is a testament to the cherished moments that families create together, whether it’s enjoying sweet treats or embarking on exciting journeys. Graeter's and Toyota not only deliver quality products but also foster connections that turn everyday experiences into cherished memories. So next time you're on the road with your family, remember to grab a Salted Caramel Chip Wheel and savor the sweet moments.
For more information on Graeter's Ice Cream and to get your hands on the limited-edition Chip Wheels, visit
Graeter's website. To learn more about the 2026 Toyota Sienna, make sure to check out
Toyota's official site.
Together, Graeter's and Toyota are transforming family road trips into delightful adventures, one Chip Wheel at a time.