Innovative Collaboration: Capsule Toy Machine Launch at Akihabara's Lillian Plian Cafe
Innovative Collaboration: Capsule Toy Machine Launch at Akihabara's Lillian Plian Cafe
In a strategic move to enhance customer experiences, THE WHY HOW DO COMPANY (commonly referred to as Wyhado) has kicked off a partnership with the renowned maid cafe, Lillian Plian, located in Akihabara. This initiative involves the introduction of capsule toy vending machines at select locations within the cafe's brand network. The collaboration is poised to leverage the synergy between Wyhado and its subsidiary, Dream Planet, which was acquired in September 2024.
Overview of the Capsule Toy Machine Rollout
The initial phase has commenced with the deployment of capsule toy machines at Lillian Plian's well-known outlet:
- - Lillian KyuKyu, the Patisserie of Ice and Jewels
Website: Lillian Plian
At this stage, the machines have been successfully installed, with a follow-up report on future developments anticipated as progress unfolds. The introduction of these machines aims to create engaging and interactive experiences for patrons, further enriching the vibrant atmosphere of the Lillian Plian cafe.
Future Prospects
Looking ahead, several exciting developments are on the horizon:
1. Co-development of Original Content
- Collaborating to create capsule toy merchandise that reflects the unique universe of the Lillian Plian Group.
2. Enhancing Customer Experience Value
- Creating synergies between capsule toys and entertainment within the cafe, ensuring every visit is memorable for customers.
3. Accumulation of Practical Knowledge
- Gathering insights regarding new customer engagement methods through the integration of capsule toys into cafe operations.
4. Expansion to Other Locations and Facilities
- Establishing new business models by introducing capsule toys in various settings, thereby broadening their market reach and appeal.
About Dream Planet
- - Location: 174 Fujikan, Tsurugashima City, Saitama
- - Established: November 29, 2005
- - CEO: Masato Miyamura
- - Business Focus: Manufacturing and wholesale of character products, route sales and distribution in the restaurant industry
- - Website: Dream Planet
About THE WHY HOW DO COMPANY
- - Location: 22 Aizumicho, Shinjuku City, Tokyo, Yamada Building 3
- - Established: July 2004
- - Listed: October 2006, Tokyo Stock Exchange Standard (3823)
- - CEO: Toshikazu Iwao
- - Business Focus: Providing value-creating solutions and management guidance to subsidiaries
- - Website: Wyhado
With the infusion of capsule toys into the customer experience at Lillian Plian, Wyhado and Dream Planet aim to set a new standard in the realm of themed cafes, enticing both loyal patrons and newcomers alike to engage in delightful interactions within this imaginative setting.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.