Trust & Will Secures Over $25 Million to Innovate Estate Planning Services for Families

Trust & Will's Major Milestone in Estate Planning

Recently, the leading digital estate planning platform, Trust & Will, announced it has successfully closed a Series C funding round, raising over $25 million. With this significant financial boost, the company aims to enhance its offerings, making estate planning easier and more accessible for families across the nation. The funding round, which notably received backing from Moderne Ventures and other notable financial institutions, marks a pivotal step for Trust & Will as it strives to simplify the legacies of over one million Americans who have utilized their platform.

The Need for Accessible Estate Planning

Recent statistics reveal a troubling divide in estate planning. While a staggering 83% of Americans understand the importance of having a will, only 31% have taken the necessary steps to create one. This disconnect highlights the urgent need for accessible and affordable estate planning resources, especially as vast sums of money are set to transfer between generations. Trust & Will aims to dismantle the barriers to effective estate planning, especially for those who may not have wealth to protect.

Jennifer Povlitz, Vice Chair at UBS Global Wealth Management, commended Trust & Will for setting a new standard in estate planning. "Financial advisors and institutions trust the brand for its simplicity and world-class experience," she stated, reflecting the platform's growing reputation.

Expanding the Platform

With the recent investment, Trust & Will plans to enhance its existing Software as a Service (SaaS) platform. The goal is to equip financial advisors, real estate professionals, and non-profit organizations with enhanced tools that streamline the estate planning process effectively. This move not only aims to build trust and value in professional relationships but also to expand the range of services offered, thus supporting multi-generational planning.

The company will leverage insights from its large user base to inform product innovations, ensuring they meet the evolving needs of customers. By investing heavily in its data infrastructure and artificial intelligence capabilities, Trust & Will is on the cutting edge of technology in the estate planning sector.

CEO Cody Barbo believes that integrating advanced technology with genuine compassion is key to transforming how families manage their legacies. The inclusion of AI will help not just in analyzing existing plans but also in delivering personalized recommendations based on real-time data, ultimately empowering families and advisors to plan with greater clarity.

Embracing New Partnerships

Strategic partnerships are another significant aspect of Trust & Will’s future. The company plans to collaborate with various organizations, integrating estate planning into critical life milestones such as buying a home or starting a family. Constance Freedman, Founder of Moderne Ventures, expressed strong confidence in Trust & Will's potential: "Estate planning has been an untapped opportunity across our industry. We’re excited to help Trust & Will forge new partnerships and make a lasting impact on families."

A Vision for Every Family

At the core of Trust & Will's mission is the belief that every family should have access to estate planning. The CEO emphasizes that with the new funding, the aim is not only to enhance the company but to reform estate planning into an essential service that impacts every family profoundly.

Founded in 2017, Trust & Will has rapidly gained recognition for its modern and accessible approach to estate planning. It serves over one million users, offering attorney-approved documents suited to state regulations, while ensuring the highest standards for privacy and security. Their innovative online platform simplifies traditionally complex processes, empowering individuals to easily create wills and trusts.

In summary, this funding round signals a significant moment not only for Trust & Will but for the entire landscape of estate planning. By combining cutting-edge technology with a family-focused approach, Trust & Will is redefining how Americans secure their legacies, aiming to ensure that the right tools are available for every individual, regardless of their financial status.