Takara Tomy Launches Exciting New Baby Products for My Mario Series

Takara Tomy’s My Mario Baby Product Line-Up

In an exciting development for parents and fans alike, Takara Tomy has announced the launch of a new range of baby products under the My Mario brand, in collaboration with Nintendo. Set to begin sales on April 25, 2026, this innovative line includes seven unique items designed for fun, development, and safety.

The highlight of this product line is the My Mario Happy Sound Play Mat Gym (retail price: ¥9,350, tax included), which offers babies an engaging play experience inspired by the vibrant world of Super Mario. This baby gym features adorable plush items like the Super Mushroom, Fire Flower, and Super Star, ensuring a fun and visually stimulating environment. With its interactive elements such as the touch-sensitive blocks that play Mario game sound effects, this play gym is versatile for various stages of growth, accommodating activities such as laying down or sitting up.

In addition to the play mat, another standout is the My Mario Bath Play Set (retail price: ¥3,850, tax included), where children can create their own Mario-themed baths. This delightful set includes a watering can shaped like a Super Star and blocks that eject the Super Mushroom when filled with water, allowing children to immerse themselves in an imaginative play experience. As they play, they can help Mario reach the goal pole, making bath time a fun adventure.

The launch encompasses not just these two flagship products but also an array of other delightful items that capture the essence of the My Mario series. Additional products include the My Mario 2-Way Rattle priced at ¥1,650, the My Mario Mini Mobile with Whimsical Umbrella for ¥2,530, and various interactive bath toys that are priced starting from ¥1,540. Takara Tomy emphasizes that safety and design aesthetics remain paramount in their offerings, aiming to bring joy to both children and their families during precious moments together.

This new line is the first of its kind for the My Mario series, which features a theme centered on beloved characters that appeal to children of all ages. Takara Tomy aims to ensure the products bring smiles to everyone involved, focusing on playfulness that integrates seamlessly into daily life.

The initial product launch will take place through Nintendo’s official stores located in Tokyo, Osaka, Kyoto, and Fukuoka, along with select retail locations. Notably, the bath toys from this series, including the set launching in Japan, have already made their debut in North America, South America, Europe, Australia, and New Zealand under the TOMY TOOMIES MY MARIO™ branding starting in March 2026.

Key Product Details

- My Mario Happy Sound Play Mat Gym

- Retail Price: ¥9,350
- Age Range: Suitable for ages 0 months and up
- Dimensions: Approximately W74 x H47 x D75 cm
- Batteries Required: 2 AA alkaline batteries (not included)

- My Mario Bath Play Set

- Retail Price: ¥3,850
- Age Range: Suitable for ages 2 years and up
- Dimensions: Approximately W20 x H44 x D7 cm

As Takara Tomy continues to innovate and expand its product offerings, the My Mario baby line stands as a testament to the company’s dedication to quality and entertainment, promising enriching experiences for both children and their parents. For more information and to explore the full lineup, check their official website.