Brother's Print+ Subscription: A Breakthrough in Scalable DTG Production

Brother Introduces Print+: An All-Inclusive Subscription for DTG Production



On April 15, 2026, Brother International Corporation made a significant announcement in the realm of apparel decoration: the launch of Print+, a comprehensive monthly subscription service designed to revolutionize direct-to-garment (DTG) printing for high-volume decorators.

Simplifying Production with Print+


Print+ is tailored for businesses engaged in mass production. By bundling essential components such as equipment, ink, pretreatment, maintenance, and customer support into a single monthly offering, Brother aims to simplify operations and eliminate the substantial upfront costs traditionally associated with DTG production.

Lawrence Davenport, Vice President of the Industrial Products Division at Brother, emphasized the transformative nature of Print+: "Print+ removes traditional barriers for high-volume decorators looking to scale mass production DTG. This service combines automation, industrial-grade hardware, and a comprehensive support plan into one predictable monthly expense, giving businesses a smarter, more flexible way to grow."

Key Features of Print+


More than just a subscription service, Print+ grants users access to advanced technology. Customers can select the equipment tailored to their printing requirements, choosing from plans that span four to five years. This flexibility allows businesses to align their operations with their production volume seamlessly.

The program features industry-leading products such as the Brother Digital Line Automation Systems (DL2200 or DL2400), paired with the GTX600 printers available in Standard or Extra Colors models. This offering provides the necessary tools to enhance production capabilities without the burden of separate contracts or frequent supply runs.

Included in the Print+ subscription are all required inks and consumables, preventive maintenance parts and labor, allowances for high-mortality components, and a commitment to remote diagnostics. The Brother At Your Side service pledge ensures that customers receive the support they need, exactly when they need it.

The Future of Apparel Production


As the textile industry continues to evolve, the demand for scalable, efficient production solutions is on the rise. Print+ positions Brother International Corporation as a leader in meeting these needs. High-volume production shops and emerging businesses looking to predictively manage costs can greatly benefit from this subscription model.

Furthermore, businesses can optimize their labor utilization by embracing the automation that Print+ provides. With the streamlined processes and reliable support, companies in the fashion and apparel industry can focus on creativity and growth rather than logistics.

About Brother International Corporation


Founded over a century ago, Brother International Corporation has established itself as a premier provider of products not just for home offices and businesses but also for the sewing and crafting enthusiasts. They are committed to revolutionizing work and life through innovative solutions. Headquartered in Bridgewater, New Jersey, Brother operates across the United States and beyond, with a global sales record exceeding $6 billion.

For those in the apparel decoration industry, the introduction of Print+ represents an opportunity to rethink operational strategies. As the demand for direct-to-garment printing grows, this subscription service could become an industry standard, paving the way for more accessible and efficient production methods.

To find out more about Print+, visit BrotherIndustrialPrinting.com/printplus.

Topics Consumer Products & Retail)

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