Join the KOBUSHI BEER Online Seminar on Social CRM Strategies and Networking

Upcoming Webinar on Social CRM Strategies

KOBUSHI MARKETING, based in Shibuya, Tokyo, is set to host an online seminar on June 24, 2025, from 16:00 to 16:30. The focus of this event will be on building customer relationships through effective use of Social CRM strategies. The speaker, Yusuke Inoue, the representative of KOBUSHI MARKETING, will walk attendees through practical approaches to turning lost customers into valuable assets using a farming-style sales method.

Seminar Details

- Date and Time: June 24, 2025 - 16:00 to 16:30 (JST)
- Location: Online
- Cost: Free of charge
- Target Audience: This seminar is aimed at marketing professionals, aspiring marketers, engineers, business leaders, and anyone interested in new business opportunities or transitioning careers.
- Registration: Interested participants can secure their spots through Peatix using this link.

What to Expect

In this webinar, participants can expect to gain insights into the essence of CRM, challenges associated with traditional approaches, and strategies for enhancing sales performance. Many businesses are often too focused on lead acquisition and numerical metrics, thus losing sight of the fundamental purpose of CRM, which revolves around building genuine relationships with clients. The seminar advocates for a shift towards a value-driven approach focused on trust-building.

Key Topics:

1. The Dangers of Focus on Metrics: A significant number of companies minimize the importance of customer relations to chase numerical goals. This seminar will emphasize the necessity of returning to the core principles of fostering trust and relationships.
2. Farming vs. Hunting Sales Approaches: Yusuke will elaborate on the importance of nurturing customer relationships over the long term—contrasting the nurturing nature of farming with the short-term focus of hunting strategies. This transition is essential to drive real success in customer engagement.
3. Invisible Assets: Reframing lost or previously engaged customers as 'hidden assets' can help in reconstructing relationships and uncovering new business opportunities.

About the Speaker

Yusuke Inoue, the founder of KOBUSHI MARKETING, has an impressive background starting from his entrepreneurial ventures during his university years in Okayama Prefecture. He founded a music label and artist management company that saw significant growth. After earning his MBA from Aoyama Gakuin University, Yusuke transitioned into various roles, including positions in digital marketing, media, and system development. Since becoming a freelancer, he has been focused on delivering consulting services and promoting his original brand, KOBUSHI BEER, alongside his community initiatives.

KOBUSHI MARKETING’s Vision

KOBUSHI MARKETING is committed to connecting people through its original craft beer, KOBUSHI BEER. The company manages a community of 3,000 marketers and entrepreneurs in Shibuya, organizing over 200 business networking events annually. Their 'Community Sponsor' support service utilizes a network of around 10,000 connections in the IT and creative sectors, helping about 50 growth venture companies thrive.