Celebrating Global Flavors: The GENKI Global Sushi Competition 2025
A concept store bringing the world together, "GENKI SUSHI×Uobei", located in Ueno, Tokyo, is set to host the "GENKI Global Sushi Competition 2025" starting on November 28, 2025. This exciting event, organized by Genki Global Dining Concepts, is designed to highlight the creativity and unique flavors from GENKI SUSHI locations around the globe.
What to Expect from the Competition
The competition will showcase creative sushi entries from nine different countries out of the twelve regions where GENKI SUSHI operates. This event is not just about sushi; it’s a cultural blend that offers a new global sushi experience straight from diverse culinary traditions to Japan. Participants will have the chance to taste these unique original dishes, which have never before been available in Japan, expanding the sushi landscape with fresh perspectives and flavors.
The initiative arises from the company's philosophy: "We provide heartfelt dishes that offer rich and enjoyable moments, invigorating people around the world". This motto underscores their commitment to embracing the future of the restaurant industry by continuously challenging themselves to create new values.
Purpose and Background of the Fair
This special project aims to unite the creativity of the entire GENKI SUSHI group to implement a cross-border menu collaboration. By featuring creative sushi from different international stores, the competition will encourage new ideas and innovative perspectives through collective sharing, contributing to the overall growth and enhancement of the brand’s value.
Visitors to the event will experience a medley of tastes beloved at overseas locations, allowing them to enjoy a delightful passage through global flavors right in Japan. For international tourists, this event serves as an opportunity to connect with the roots of the GENKI SUSHI brand, which originated in Japan, inspiring them to visit GENKI SUSHI establishments worldwide after their experience.
Highlights of International Entries
As part of the competition, a diverse range of entries will be presented, introducing a unique blend of flavors and inspirations. Here are some exciting highlights from various countries that will be featured during the fair:
China
Grilled Squid with XO Sauce - ¥220
Enjoy the chewy texture of the squid combined with the spicy and sweet XO sauce for a delightful balance.
Cambodia
Lava Roll - ¥300
This vibrant roll features diced salmon drizzled with a sweet and tangy carrot sauce, reminiscent of flowing lava.
Hong Kong
Seafood Treasure Box - ¥350
Packed with tuna tartare, fatty tuna, and salmon roe, this hand roll delivers an extravagant seafood experience.
Indonesia
Beef Short Rib Mayo - ¥200
Savor the juicy beef short rib sushi topped with creamy mayo and sweet soy sauce. This dish is a must-try!
Malaysia
Jumbo Salmon Mentaiko Mayo - ¥240
This oversized salmon, three times the usual size, is grilled to perfection with a generous amount of mentaiko mayo.
Singapore
Jumbo Prawn Fry with Mentaiko Mayo - ¥450
This dish features large black tiger prawns fried and paired with mentaiko mayo for an unforgettable taste.
Thailand
Thai Marinated Salmon - ¥200
Enjoy onion salmon drizzled with Thai som tam sauce and garnished with fresh cilantro for a simple yet delicious treat.
The Philippines
Tuna Mango Mayo - ¥240
Featuring a balance of mayonnaise, avocado, and mango, this delightful dish brings tropical flavors to sushi.
USA
Kilauea Flame Roll - ¥800
This spectacular roll boasts shrimp tempura and crab sticks topped with grilled salmon and a spicy signature sauce, offering a truly satisfying experience.
Future Developments
Following the opening of the Ueno store, GENKI SUSHI×Uobei plans to expand its presence in urban areas, continuously updating its menu based on real feedback from customers both domestically and internationally. The brand promises to exceed customer expectations with exceptional service and a commitment to creating a global customer circle.
Store Information
- - Store Name: GENKI SUSHI×Uobei Ueno
- - Location: 3F, Ueno Gate, 6-13-14 Ueno, Taito-ku, Tokyo
- - Access: 3 min walk from JR Ueno Station, 4 min walk from Keisei Ueno Station
- - Phone: 03-6284-3600
- - Hours:
- Weekdays: 11:00 AM - 11:00 PM (Last order: 10:45 PM)
- Weekends & Holidays: 10:30 AM - 11:00 PM (Last order: 10:45 PM)
- - Seats: 58 (Counter only)
- - Payment Methods: Cash, various credit cards, electronic money, QR code payments accepted.
- - Note: The store operates as a super urban style store, offering plates starting from ¥150 (including tax).
Company Overview
- - Company Name: Genki Global Dining Concepts, Inc.
- - Stock Code: 9828
- - Location: 19F Ueno Frontier Tower, 3-24-6 Ueno, Taito-ku, Tokyo
- - Founded: December 12, 1968
- - Established: July 26, 1979
- - CEO: Matsuhiro Fujio
- - Business Type: Restaurant chain management
- - Website: Genki GDC
- - Company Philosophy: Our heartfelt dishes provide rich and enjoyable moments, creating a vibrant atmosphere worldwide.