Hello Kitty Rosette
2025-08-20 04:53:13

Hello Kitty Teams Up with Rosette for Limited-Edition Cleansing Pasta Collection

Hello Kitty and Rosette's Collaboration



In an exciting new partnership, Rosette Co., Ltd., based in Shinagawa, Tokyo, has announced the launch of a limited edition cleansing pasta series in collaboration with the beloved character, Hello Kitty, from Sanrio. This exclusive collection includes four varieties, available in uniquely designed packaging that showcases different expressions and ribbon colors of Hello Kitty, making your daily skincare routine more delightful.

Available Products


The Hello Kitty-themed cleansing pasta includes:
1. Deep Black (120g) - Formulated with black clay, charcoal, and enzymes to target stubborn blackheads and rough texture.
2. Sea Mud Smooth (80g) - Enriched with sea mud and rose fruit extract to fight against clogged pores and achieve a smooth complexion.
3. Acne Clear (80g) - Contains dual clay and moisturizing ingredients to help prevent adult acne and maintain healthy skin.
4. Ghassoul Bright (80g) - Designed to enhance skin’s radiance with a blend of minerals and vitamins to tackle dullness.

Launch Details


The limited edition Hello Kitty cleansing pastas will be available for pre-release starting September 9, 2025, at select stores including Don Quijote, Apita, and Piago. General sales will follow on October 9, 2025, and the products will be accessible in drugstores and variety shops nationwide (with some exceptions).

Product Features


  • - Deep Black Cleansing Pasta: Perfect for those troubled by blackheads and rough skin, this innovative product utilizes “black dense foam” to thoroughly cleanse pores, leaving your skin feeling refreshed and smooth. Its delightful citrus-herb fragrance adds to the experience.

  • - Sea Mud Smooth Cleansing Pasta: Ideal for individuals concerned with pore dirt and blackheads, this formulation harnesses the power of mineral-rich sea mud and moisturizing rose fruit extract. The unique silky foam gently lifts away old skin cells and excess sebum, providing a hydrating cleanse for porcelain-like skin.

  • - Acne Clear Cleansing Pasta: Tailored for those worried about adult acne and skin irritation, this medicated cleansing formula combines two types of clay with soothing and hydrating components. The creamy lather preserves moisture while effectively eliminating impurities that cause breakouts, featuring a refreshing green herb scent.

  • - Ghassoul Bright Cleansing Pasta: For addressing dullness caused by old skin cells, this wash blends Moroccan ghassoul clay with vitamins to enhance skin clarity. The resilient foam targets skin-dulling factors and promotes a smoother, more radiant complexion, complemented by a spicy herbal scent.

Legacy of Rosette


The original Rosette Cleansing Pasta, introduced in 1929, has been a trusted skincare staple for over 95 years. It was revolutionary at the time as the first creamy facial wash when solid soaps dominated the market. Rosette was developed with the goal of providing an acne-fighting, gentle formula suitable for all skin types. As it celebrates over nine decades of success, the brand continues to be beloved by many.

For more information about the products, visit Rosette's official website.

© 2025 SANRIO CO., LTD. APPROVAL NO. L660490


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Topics Consumer Products & Retail)

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