Location AI Launches Innovative Behavior Analytics for Businesses to Improve Targeting and Advertising
Location AI Inc., based in Shibuya, Tokyo and led by CEO Kazusuke Obou, has announced a significant enhancement to its cloud-based behavior data analysis platform, known as the Location AI Platform® (LAP). This new feature enables businesses to analyze and visualize the movements of visitors before and after they visit specific locations, particularly across various facility categories such as dining, retail, and pharmacies. By going beyond the simple identification of visits to particular sites, the updated platform allows for an understanding of which types of facilities are frequented by visitors in conjunction with their main destination.
The enhancement introduces the capability to analyze visitor behavior based on categories within a 5km radius of the location of interest (home POI). The analysis can differentiate between facility categories such as 'Dining' and 'Sports Facilities'. This level of detail enables businesses not only to conduct competitive analysis but also to visualize customer interest areas in a more nuanced way. The insights gained can be invaluable for designing targeted advertising strategies and planning campaigns in partnership with complementary sectors.
Main Applications
1. Understanding Visitor Behavior: Businesses can identify which facility categories their visitors are additionally engaging with in the vicinity.
2. Competitive and Synergistic Analysis: The platform can visualize competitive dynamics along with potential demand in related categories.
3. Data-Based Targeting: Using real behavioral data to reach audiences with high relevance through targeted advertising.
4. Insight-Driven Decision Making: The results of the analysis can be directly translated into marketing decision-making to bolster sales and promotional activities.
Historically, LAP has offered a feature known as the 'Hot Place Ranking,' which visualized where visitors to a particular site also traveled post-visit. With this updated release, the facility category analysis broadens, providing a clearer view of competitor interactions and providing business leaders with actionable insights for optimizing their marketing efforts.
The ability to extend advertising outreach to include visitors to related facility categories highlights a significant strength of this updated platform. By selecting specific facility categories in close proximity to their own business—like nearby restaurants—companies can now easily target individuals who have displayed a higher likelihood of visiting complementary locations. This means they can reach those who exhibit potential interest in their products or services rather than just those who have been at the targeted location. Utilizing Flow Ads, which rely on real-world behavioral data independent of cookie tracking, businesses can effectively increase brand awareness and drive traffic to their stores, all while ensuring robust measuring of marketing effectiveness.
About Location AI, Inc.
Location AI, Inc. combines big data from location tracking with AI technology to provide actionable insights for businesses and organizations. Its core services include the Location AI Platform®, web service 'Flow Analytics®', and the 'Inbound Analytics+' tool which visualizes the behavior of inbound tourists. Additionally, Location AI supports business expansion through its 'Location Marketing Service' and provides promotional solutions targeted at inbound travelers via its 'Inbound Marketing Service'. Through these offerings, the company is forging a new era in marketing solutions driven by data and AI.
Headquartered at: 6th Floor, Kobayashi Building, 1-2-9 Ebisu Minami, Shibuya-ku, Tokyo, 150-0022, Japan.
The data provided by Location AI is collected from agreed permissioned user smartphones and completely anonymized to ensure no personally identifiable information is linked. By guaranteeing the integrity of the analytics results through data sourced from a variety of mobile carriers and numerous apps, Location AI can deliver granular analysis, allowing for effective decision-making.
For more detailed information, visit Location AI's official website.
The enhancement introduces the capability to analyze visitor behavior based on categories within a 5km radius of the location of interest (home POI). The analysis can differentiate between facility categories such as 'Dining' and 'Sports Facilities'. This level of detail enables businesses not only to conduct competitive analysis but also to visualize customer interest areas in a more nuanced way. The insights gained can be invaluable for designing targeted advertising strategies and planning campaigns in partnership with complementary sectors.
Main Applications
1. Understanding Visitor Behavior: Businesses can identify which facility categories their visitors are additionally engaging with in the vicinity.
2. Competitive and Synergistic Analysis: The platform can visualize competitive dynamics along with potential demand in related categories.
3. Data-Based Targeting: Using real behavioral data to reach audiences with high relevance through targeted advertising.
4. Insight-Driven Decision Making: The results of the analysis can be directly translated into marketing decision-making to bolster sales and promotional activities.
Historically, LAP has offered a feature known as the 'Hot Place Ranking,' which visualized where visitors to a particular site also traveled post-visit. With this updated release, the facility category analysis broadens, providing a clearer view of competitor interactions and providing business leaders with actionable insights for optimizing their marketing efforts.
The ability to extend advertising outreach to include visitors to related facility categories highlights a significant strength of this updated platform. By selecting specific facility categories in close proximity to their own business—like nearby restaurants—companies can now easily target individuals who have displayed a higher likelihood of visiting complementary locations. This means they can reach those who exhibit potential interest in their products or services rather than just those who have been at the targeted location. Utilizing Flow Ads, which rely on real-world behavioral data independent of cookie tracking, businesses can effectively increase brand awareness and drive traffic to their stores, all while ensuring robust measuring of marketing effectiveness.
About Location AI, Inc.
Location AI, Inc. combines big data from location tracking with AI technology to provide actionable insights for businesses and organizations. Its core services include the Location AI Platform®, web service 'Flow Analytics®', and the 'Inbound Analytics+' tool which visualizes the behavior of inbound tourists. Additionally, Location AI supports business expansion through its 'Location Marketing Service' and provides promotional solutions targeted at inbound travelers via its 'Inbound Marketing Service'. Through these offerings, the company is forging a new era in marketing solutions driven by data and AI.
Headquartered at: 6th Floor, Kobayashi Building, 1-2-9 Ebisu Minami, Shibuya-ku, Tokyo, 150-0022, Japan.
The data provided by Location AI is collected from agreed permissioned user smartphones and completely anonymized to ensure no personally identifiable information is linked. By guaranteeing the integrity of the analytics results through data sourced from a variety of mobile carriers and numerous apps, Location AI can deliver granular analysis, allowing for effective decision-making.
For more detailed information, visit Location AI's official website.
Topics Consumer Products & Retail）
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