#Japan #Yokohama #Nijisanji #NIJI×BUDDY #Plush Toys

NIJI×BUDDY Officially Launched

On April 25, 2025, ANYCOLOR Co., Ltd. announced the pre-launch of their latest online platform, NIJI×BUDDY, dedicated to plush goods from the popular VTuber group, Nijisanji. This initiative marks an exciting chapter for collectors and fans of these beloved virtual personalities.

What is NIJI×BUDDY?

NIJI×BUDDY is a comprehensive portal where fans can find various plush toy products featuring Nijisanji's unique liver personalities. The plush items serve as charming companions, designed to bring joy and warmth into daily life. Whether you decide to decorate your space with these items or take them along for adventures, NIJI×BUDDY promises to enhance the experience of fans who cherish time spent with their favorite virtual idols.

To explore the new collection and find your plush buddy, visit the official site at NIJI×BUDDY.

Launch Events: Grand Opening of 'Nijisanji Plush Store'

In tandem with the online portal launch, the first-ever physical store, Nijisanji Plush Store, will also open its doors today at Yokohama Vivre. Located within the Tree Village entertainment shop, this store features a diverse range of plush products, including the ever-popular “Nijipapet” and “Nijinu” series.

In an exclusive offer, visitors will be greeted by special editions of “Nijipapet” featuring characters such as Kuzuha and Tsukino Mito, available only at this store. Fans are invited to enjoy a unique shopping experience, filled with exciting merchandise that brings their favorite VTubers into the real world.

Store Details:

• - Store Name: Nijisanji Plush Store
• - Opening Date: April 25, 2025, at 11 AM
• - Sold Products: Plush toys and related merchandise (exclusive pre-sales on Nijipape photo goods)
• - Location: Yokohama Vivre, Tree Village, 6th floor, 2-15-13 Minami-saiwai, Nishi-ku, Yokohama City, Kanagawa Prefecture

How to Visit:

To stay updated on guidance for entering the Tree Village Yokohama, check their official X (previously Twitter) account: Tree Village Yokohama or visit their official site. Please note, event details are subject to change.

Follow the official Nijisanji X account here with hashtags #NijisanjiPlushStore and #NijipapePhotoGoods for the latest news and updates on upcoming products.

About the Nijisanji Project

The Nijisanji Project features an array of influencers in the VTuber space, dedicated to enhancing the next generation of entertainment through events, merchandise sales, digital content, and music production. With around 150 diverse streamers, Nijisanji continues to thrive on major platforms like YouTube, connecting with fans through rich content and innovative experiences.

To learn more about the Nijisanji Project, check out their official sites: Nijisanji, YouTube, Instagram, and more.

About ANYCOLOR Co., Ltd.

Established on May 2, 2017, ANYCOLOR Co., Ltd. is an entertainment startup that aims to create magical experiences through their innovative approach to the entertainment economy. Their commitment to enriching daily lives through captivating content continues to set them apart in the industry. Discover more about their ventures on their corporate site.

For media inquiries, you can reach them via their contact form or directly through the public relations email at pr@anycolor.co.jp.