#Japan #Tokyo #Ethical&SEA #yokayo #Mariko Shinoda

Introduction to 'yokayo'

On July 31, a new organic body care line called 'yokayo' will be launched by FLAG Corporation, led by CEO Naoko Fukigami from Tokyo. This brand is part of the ethical select shop "style table/Ethical&SEA" and is inspired by actress Mariko Shinoda's personal experiences with atopic dermatitis and parenting. The brand aims to provide care that nourishes and supports the skin of everyone, from newborns to adults, emphasizing the importance of nurturing the skin through the bounty of nature.

The Story Behind 'yokayo'

'yokayo' was born from Mariko Shinoda's deep love for her hometown, Itoshima, located in Fukuoka Prefecture. After suffering from atopic dermatitis, she gained a wealth of knowledge while raising her children and wanted to create a body care brand focused on nurturing the skin for future health. The philosophy behind 'yokayo' centers around providing a pleasant experience for both the body and mind, while also being environmentally friendly.

The brand not only emphasizes high-quality ingredients but also incorporates sustainable materials, utilizing upcycling where possible. Each product is crafted with care to ensure both efficacy and environmental value.

A Holistic Body Care Range

'yokayo' has received the 'COSMOS NATURAL' certification, showcasing its commitment to upholding organic cosmetics standards. The products are designed to cater to all skin types and ages, ensuring that everyone can benefit from their nourishing properties.

• - Natural Ingredients from Itoshima: The line features luxurious formulas enriched with natural spring water from Itoshima, combined with high-quality local ingredients such as sake lees from the Shiroito Brewery and sweet citrus essential oils from Wakamatsu Farm. These ingredients help provide deep hydration and contribute to healthy, radiant skin.

• - Safe for Sensitive Skin: The products maintain a weak acidity level similar to that of the skin, allowing even those with delicate skin types to use them without worries.

• - Gentle Enough for Newborns: Carefully selected ingredients ensure that 'yokayo' products are safe for use from infancy to adulthood, making them suitable for the entire family.

• - Commitment to the Environment: 'yokayo' products are manufactured in the sustainable factory 'PYURU,' powered by solar and wind energy from Itoshima, showcasing the brand's dedication to environmental conservation and community support.

Product Lineup

The 'yokayo' range includes:

1. Body Soap (450ml) - 2,800 yen (tax included)

This body soap creates a fine lather that gently cleanses while maintaining the skin's moisture. Formulated with 99% natural ingredients, it blends Itoshima spring water with upcycled sake lees for a moisturizing finish. It’s free from parabens, alcohol, mineral oil, synthetic surfactants, silicones, synthetic fragrances and colors, microplastic beads, and animal-derived ingredients, and is cruelty-free.

2. Body Milk (180g) - 3,210 yen (tax included)

The body milk features Itoshima's natural spring water, which penetrates the skin without a greasy feel, locking in moisture for an extended period. It is made with upcycled sake lees and organic sweet citrus essential oil. This product, too, is free from harmful additives and cruelty-free, holding the 'COSMOS NATURAL' certification.

Instagram Live with Mariko Shinoda

To celebrate the launch of 'yokayo,' Mariko Shinoda will be hosting an Instagram Live session on July 30, 2025. In this live event, she will discuss the brand’s development, share personal anecdotes, and reflect on her connection to Itoshima. This session will be a treasure trove of insights for anyone interested in an organic and ethical lifestyle.

Live Schedule:

• - style table Official Instagram: July 30, 2025, at 1 PM JST
• - Ethical&SEA Official Instagram: July 30, 2025, at 2 PM JST

Join us and discover how 'yokayo' is crafting a narrative of care, quality, and community through its organic body care line.

For more information on the brands, visit:

• - style table
• - Ethical&SEA

Conclusion

'yokayo' symbolizes a movement towards nurturing skin through nature, ethical practices, and sustainability, making it a significant addition to the world of body care. Whether you are looking for products for yourself or your family, 'yokayo' aims to be your go-to choice for nurturing care.

Explore the selection and connect with the stories behind these high-quality organic products!