#United States #New York #ElderCare #tendercare #Chris Punsalan

tendercare Appoints Chris Punsalan as Creative Director

In a significant move to enhance the experience of family caregiving, tendercare has announced the appointment of Chris Punsalan as its Creative Director and Head of Growth. Recognized widely for his heartfelt storytelling, Punsalan is best known for sharing his own journey caring for his grandmother, allowing him to resonate with millions facing similar challenges. His influence extends over 5.5 million followers across various social media platforms, where he discusses the intricate realities of caregiving, drawing attention to the experiences of 63 million Americans who navigate this demanding role daily.

At tendercare, Chris will spearhead creative and community strategies, collaborating closely with founder and CEO Shauna Sweeney. Together, they aim to expand the platform’s cultural impact and position it as a leading solution for modern, multigenerational families, helping them view aging not as a crisis, but as a natural stage of life.

Redefining Expectations in Eldercare

Punsalan’s addition marks a pivotal step for tendercare in transforming the standards families can anticipate from eldercare services. His passionate advocacy will help consolidate caregivers — the key decision-makers in healthcare — into a unified platform, fostering a larger conversation around the needs and expectations of families.

Shauna Sweeney remarked, “Chris is a master storyteller who turned a personal caregiving experience into a universal dialogue. By welcoming the families who resonate with his content into the tendercare community, we’re not simply cultivating an audience; we’re fostering a movement to redefine family caregiving.”

Chris Punsalan: A Personal Mission

Reflecting on his journey, Chris noted that his caregiving role profoundly shaped his identity, emphasizing the importance of shared experiences in caregiving. His forthcoming book on family love and caregiving, scheduled for release in 2027, aims to extend his mission of supporting caregivers, ensuring no one feels isolated in their journey.

Punsalan stated, “I promised myself that my work would focus on making sure families receive the support they need. tendercare exemplifies that promise by helping families organize and connect to essential resources.” His vision aligns with tendercare’s goal of transforming the caregiving experience, making it easier for families to access the right assistance.

Enhancing the Trusted Network™

In his capacity as Creative Director, Punsalan will also work to augment tendercare's Trusted Network™, which consists of vetted eldercare providers. His role aims to elevate the visibility of local professionals, facilitating connections when families require assistance most. The Trusted Network is pivotal, providing families with the necessary information to choose the right care services confidently.

About tendercare

tendercare is revolutionizing how family caregivers approach their responsibilities through an AI-powered platform designed to help organize information, coordinate care, and connect with a trusted network of professionals and community support. Developed by caregivers for caregivers, it addresses the chaos that often accompanies caregiving, equipping families to regain control over their journeys.

Founded by Shauna Sweeney, who herself navigated long-distance caregiving for her father with Alzheimer's, tendercare is rooted in practicality and empathy. With the surge of family caregivers projected to exceed 70 million by 2030, tendercare is answering the call for innovation amidst a nationwide care crisis. The app is available for download on iOS and Android, and more information can be found at trytendercare.com.

Follow tendercare on LinkedIn and Instagram, and connect with Chris on Instagram, TikTok, YouTube, and LinkedIn to join the caregiving conversation.