Atleta Implementation to Enhance Rugby Performance at Tokushima Chutok High School

In an exciting development for the Tokushima Chutok High School Rugby Club, the athlete data and team communication platform, Atleta, has recently been adopted as part of their initiative to improve performance through nutrition education. The introduction of Atleta signals a commitment to enhancing the athletic journey of students through a well-rounded approach to nutrition and training.

This prestigious rugby team is recognized by the local government as part of the “designated school for enhancing competitive skills,” engaging rigorously in the development of athletes with an emphasis on community collaboration. The athletes previously utilized a free meal management app to share daily dietary choices amongst themselves, but they recognized the growing necessity for professional nutritional education, prompting the adoption of Atleta.

The Atleta platform offers insights into the nutritional balance of the players, supporting their physical development at crucial growth stages. Furthermore, the school hosts a “Food Studies Club,” which operates under the guidance of home economics teachers, ensuring interdepartmental collaboration. The data collected through Atleta will serve as a valuable resource for the club, allowing them to propose nutritional snacks and devise meal plans tailored to the athletes’ needs.

Moreover, local dining establishments collaborate with the rugby team to provide daily meal support, and the integration of Atleta is expected to evolve menu development tailored to individual dietary requirements, enhancing the offerings at these food outlets.

This initiative represents a significant community effort to link local food culture with sports development, driven by private sector collaboration. The Tokushima government has established a support system for local sports organizations and activities through various initiatives, such as the “Performance Up Support Program” and the “Medical Science Support Project.” The adoption of Atleta by the Chutok High School Rugby Club serves as a proactive case within the designated school initiative.

Incorporating applications like Atleta alongside regular nutritional seminars and partnerships with local eateries, the rugby club is working proactively to bolster its athletes’ nutrition environment. The aggregation of individual dietary, health, and performance data through Atleta is anticipated to foster thoughtful reflections contributing to the players’ growth and expand support mechanisms for the team.

This convergence of nutrition education and local cooperation through digital means presents a new model for strengthening teams, one that holds potential for replication in other schools and regions.

Comments from Coach Keita Date of Chutok High School Rugby Club:

Keita Date expresses the importance of balancing nutrition, rest, and training in the physically demanding sport of rugby. The implementation of the Atleta app aims to provide athletes with better knowledge and an optimal environment. By visualizing athlete information within the app, players can receive actionable dietary advice and facilitate communication with staff, serving as a strong motivator for self-improvement. The integration of Atleta allows for continuous growth beyond limited practice hours, enhancing overall player development.

Collaborating Partners:

- Matsushita Printing Co. Ltd. (5-7-63 Minamiokikusa, Tokushima City) Website
- Acqua Co., Ltd. Website

Company Overview:

- Company Name: Climb Factory Co., Ltd.
- Address: 4-20-3 Ebisu, Shibuya-ku, Tokyo, 18th Floor, Ebisu Garden Place Tower
- Established: August 2024
- Business: Development and provision of the athlete data and team communication platform ‘Atleta’ along with software development and digital consulting services.
- Company History: Founded in 2009, Climb Factory was merged into MTI Co., Ltd. in 2017 and re-established in 2024 with a focus on contributing to the sports sector.

About Atleta:

Atleta has been embraced by over 2,200 teams across various activities and clubs since its launch in 2016. Focused on enhancing the foundation of team development through condition and communication support, Atleta has gained widespread recognition for its effective functionalities, catering to diverse sports team environments. The app allows athletes to document their wellness, performance, training intensity, and reflections while enabling coaches to easily manage and review this data. The communication features strengthen team dynamics through messaging and resource sharing, fostering better collaboration and support among athletes. Atleta effectively amalgamates digital tools to create a safe and convenient resource for athletes and support staff, elevating performance across the sporting landscape.