AlumniFi and St. John's Athletic Department Forge Historic Jersey Sponsorship Partnership

Historic Partnership Formation

In a groundbreaking move, the St. John's Athletic Department has partnered with AlumniFi, designating it as the Official Credit Union of St. John's Athletics. This unique collaboration marks the first instance in the program’s history where a corporate partner will have its logo prominently featured on the Red Storm's uniforms. Beginning with their exhibition game against Drexel, the AlumniFi emblem will adorn the jerseys of various sports teams, including men's and women's basketball, soccer, volleyball, baseball, softball, and lacrosse.

Commitment to Excellence and Community

April Clobes, the President and CEO of AlumniFi, expressed excitement about this partnership, stating, "We're proud to become the Official Credit Union of St. John's Athletics. St. John's possesses a rich history and a vibrant community, and we see this collaboration as an opportunity to support student-athletes while providing better banking solutions to alumni and fans. Our name on the jersey signifies our dedication to the St. John's community and everything it stands for."

The financial backing from AlumniFi is considered one of the most substantial contributions ever received by St. John's Athletics, facilitated through St. John's Sports Properties, which is part of Learfield — the premier media and technology hub for college sports.

Strengthening Presence in New York

Ed Kull, Vice President and Director of Athletics at St. John's, also shared his enthusiasm: "We are thrilled to welcome AlumniFi as our Official Credit Union and the inaugural jersey patch sponsor in our history. The current landscape of college athletics demands a strong focus on revenue generation, and we are lucky to partner with organizations like AlumniFi that support our goal to be a leader in this area."

As part of this partnership, AlumniFi plans to engage in influencer marketing campaigns with select Red Storm student-athletes. They will also focus on broader community engagement by hosting educational initiatives aimed at financial literacy and career development, ensuring student-athletes are well-prepared for life beyond their collegiate careers.

Enhancing the Game Day Experience

Moreover, AlumniFi will have a significant role in enhancing the men's and women’s basketball game day atmosphere by sponsoring various interactive experiences. Notably, they will play a role in the highly anticipated men's basketball “white-out” game later this season at Madison Square Garden.

Kevin Waters, General Manager of St. John's Sports Properties, stated, "We are very excited to have AlumniFi join us in this partnership. Their commitment to our students, alumni, and fanbase will be prominently displayed on one of the most visible symbols of St. John's Athletics. As AlumniFi expands its reach in New York, we are proud to have them associated with our university."

In conclusion, this partnership between AlumniFi and St. John's represents a unique synergy that benefits the athletic programs, student-athletes, and the wider community, paving the way for a prosperous future that respects tradition while embracing innovation.