#Japan #Tokyo #Geocode #Next SFA #Oizuru

Boosting Sales Efficiency with Next SFA

Oizuru Co., Ltd., a company specializing in the design and manufacture of cushioning packaging materials for precision instruments, has recently implemented Geocode Corporation's cloud-based sales support software, Next SFA. This integration has led to a remarkable 50% reduction in the time required to generate reports, significantly enhancing operational efficiency in the sales department.

Company Overview

Founded in January 1958, Oizuru has a rich tradition of providing customized, high-value-added packaging solutions tailored to specific client needs and shipping conditions. Based in Nishitama-gun, Tokyo, the company has over 60 years of experience in manufacturing cushioning materials, utilizing its expertise to develop environmentally friendly products such as the Eco-Coco Foam, made from 55% corn starch and 45% polypropylene. This innovation not only reduces environmental impact but also ensures excellent thermal insulation, making it suitable for low-temperature transport of items such as ice cream and pharmaceuticals.

Implementation of Next SFA

Before adopting Next SFA, Oizuru encountered challenges with its previous sales force automation (SFA) system, which was cumbersome and complicated, leading to poor user engagement among sales staff. Input complexity and the separation of case information and pricing hindered managers from accessing real-time insights on project progress. This resulted in excessive time spent on report preparation before weekly meetings, highlighting the urgent need for a more strategic case management approach.

The introduction of Next SFA has fundamentally transformed how Oizuru conducts its sales activities. The tool offers real-time visibility into project information and activity history, enabling sales meetings to revolve around the latest data displayed on Next SFA. Consequently, the need for extensive report preparation has been eliminated, allowing the company to achieve a 50% reduction in report generation time. The streamlined input process has also lessened the burden on sales representatives, leading to better discipline in logging activity histories.

With information now shared in real-time, communication among team members and management has improved, fostering an environment where the entire team actively engages in pursuing sales opportunities. This shift has enhanced the overall strategic approach to sales activities.

Key Features of Next SFA

1. Project Management: Easily visualize the number of projects in different phases and projected order amounts.
2. Share Board: Enhanced and customizable graph creation for more efficient sales meetings.
3. History Tracking: Simplified case history tracking facilitates better input habits and enables chronological review, providing added convenience.

About Next SFA

Developed by Geocode Corporation, Next SFA is a user-friendly sales support and customer management tool designed to increase sales efficiency. Featuring marketing automation capabilities, it enables businesses to manage everything from lead acquisition to order fulfillment seamlessly. Geocode supports clients through initial setup, configuration, and ongoing operation, resulting in high retention rates.

Next SFA can also integrate with various tools, enhancing its utility across diverse business scenarios. Compatible systems include freee, Sansan, Money Forward, LINE WORKS, Chatwork, and major advertising platforms like Google Advertising and Yahoo! Advertising.

About Geocode Corporation

Geocode has been at the forefront of web marketing by offering services including web advertising management, SEO strategies, website development, and addressing AI search concerns. The company provides comprehensive support from marketing to sales through its Next SFA tool, contributing to business growth and digital transformation.

Founded on February 14, 2005, Geocode is publicly traded on the Tokyo Stock Exchange and maintains a head office in Shinjuku, Tokyo. The organization aims to enhance client operations through innovative marketing and sales solutions.

For Inquiries Regarding Next SFA:
Geocode Corporation
Cloud DX Department
Email: [email protected]
Phone: 03-6274-8081