#USA #New York #Laura Geller #Debi Mazar #Baked Gelato

Celebrate the Return of a Classic

In an exciting revival, Laura Geller Beauty has officially launched a reimagined version of its iconic Baked Gelato Swirl Illuminator, particularly designed for women aged 40 and above. This beloved product has been reformulated to address the beauty needs of mature skin, a decision driven by customer feedback and three years of dedicated development.

A New Era for Mature Beauty

Laura Geller, a trailblazer in the cosmetics industry, made a significant pivot in her brand’s direction five years ago, focusing exclusively on serving women over 40. She recalls, “We received feedback that the old Baked Gelato formulation didn’t suit mature skin. We took this seriously, and the updated version delivers the radiant glow our customers love—now enhanced with skincare benefits.” This revitalized illuminator includes a host of nourishing ingredients tailored to hydrate and flatter maturing skin.

What’s New in the Formula?

The spotlight ingredient is Boron Nitride, a mineral that helps create a soft-focus effect, giving the skin a luminous “lit-from-within” glow. This is particularly beneficial for aging skin that requires a more delicate and skin-friendly touch. In addition, the new formula is fortified with:

• - Hyaluronic Acid: to lock in moisture and plump dull, dry skin.
• - Vitamin E: to soothe and strengthen the skin barrier and improve texture.
• - Vitamin C Esters: to brighten the complexion and support collagen production.
• - Squalane: which maintains hydration and ensures a smooth finish.

The combination of these ingredients not only provides cosmetic benefits but also supports skin health in a holistic manner.

A Celebration in Italy

To mark this exciting relaunch, Laura Geller Beauty has teamed up with actress Debi Mazar, a long-time fan of the brand. The new campaign showcases their collaboration, shot on location in Italy—the heart of the brand’s manufacturing and artisanal roots. Mazar, who has a background in makeup artistry, expressed her enthusiasm: “Laura Geller honors the rich beauty culture and traditions of Italy. I’m thrilled to participate in this launch while enjoying stunning makeup!”

Revamped Rewards for the Geller Gals

Alongside the product relaunch, the brand has revamped its Geller Gals Reward Program. Now, members have more opportunities to take advantage of exclusive discounts, early sale access, and chances to enter monthly sweepstakes. Interested customers are encouraged to visit Laura Geller’s website to create an account and start enjoying the rewards.

Available Now

The upgraded Baked Gelato Swirl Illuminator is now available for purchase on LauraGeller.com. As a trusted brand that began its journey in 1997 with a mission to simplify the everyday makeup routine, Laura Geller Beauty continues to innovate and provide high-quality products specifically catered to mature women.

In a world where beauty often seems unattainable, Laura Geller beautifies the lives of women by empowering them to feel radiant at any age.

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