#Istanbul #Beko #Turkey #Earth Day #EnergySpin

Celebrating Sustainability with EnergySpin

On April 22, over a billion people around the globe unite to observe Earth Day, an event that this year calls for a bold initiative to triple global renewable energy generation by 2030. Aligning with this vision, Beko, Europe’s leading appliance manufacturer, is driving home the significance of energy efficiency through its groundbreaking EnergySpin technology.

A Commitment to Energy Efficiency

Beko’s EnergySpin technology marks a remarkable stride toward enhancing energy efficiency in households. Not just an eco-friendly gimmick, this innovative washing machine technology boasts an intelligent drum movement that can save up to 35% more energy compared to conventional models under normal wash settings. This feature ensures that everyday laundry tasks can be accomplished sustainably, promoting a greener lifestyle without compromising on cleaning performance.

But Beko's sustainability commitment doesn’t stop at technology. It extends to the company’s manufacturing processes, which have significantly increased their renewable energy capacity, reaching 90.2 MWp by the end of 2024—almost double their previous goal of 50 MWp set for 2030. With smart factories equipped with AI, machine learning, and IoT capabilities, Beko is paving the way for sustainable manufacturing. The Ankara dishwasher plant, in particular, was recognized by the Global Lighthouse Network of the World Economic Forum for its leadership in advanced manufacturing.

Reducing Waste While Promoting Performance

As highlighted by Beko’s Chief Marketing Officer, Akın Garzanlı, addressing global energy challenges necessitates collaborative efforts across all sectors. "Sustainability isn't just about creating energy-efficient products; it also involves responsible production methods," he stated. By integrating technology in their production lines, Beko optimizes resource use and minimizes waste. The EnergySpin feature allows consumers to drastically reduce energy consumption while ensuring they maintain high washing performance in their day-to-day lives.

Amid rising energy costs worldwide, Beko's energy-efficient appliances offer practical solutions for consumers—enabling not only reductions in utility bills but also diminishing environmental footprints, making the choice for sustainability effortless.

International Recognition and Leadership

Globally, Beko’s leadership in the realms of clean energy and efficiency has garnered substantial recognition. As of November 22, 2024, Beko achieved an impressive score of 89 out of 100 in the Sustainability Performance Assessment, marking its sixth consecutive year at the forefront of durable goods for the home. Furthermore, Beko has been featured in the Dow Jones Sustainability Index for eight consecutive years, reflecting its steadfast commitment to innovation and sustainability.

As the world increasingly embraces renewable energy technology and the awareness of climate-related issues grows, Beko’s energy-efficient appliances are a straightforward, effective means for consumers to participate in the transition towards a more sustainable energy future.

About Beko

Beko operates on an international scale, boasting subsidiaries in over 55 countries and a workforce exceeding 50,000. With an impressive portfolio of brands and a significant market share, Beko has solidified its position as Europe’s largest appliance manufacturer, achieving consolidated revenues of €10.6 billion in 2024. The company’s cutting-edge R&D centers worldwide employ more than 2,300 researchers and have registered over 3,500 international patents to date, continuously striving towards their vision: 'Respecting the world, respected worldwide.'

For more information, visit Beko Corporate.