SXSW Debuts New Book Publishing Imprint in Collaboration with Advantage Media

SXSW's Expansion into Book Publishing

The South by Southwest® (SXSW®) festival, a premier global hub for creatives spanning technology, film, television, and music, has unveiled its latest venture: a book publishing imprint titled SXSW Books. This move marks an exciting leap into the literary world, as SXSW collaborates with Advantage - The Authority Company, a significant player in publishing services. This partnership is anticipated to redefine the connection between ideamakers and their audiences, ensuring that pivotal stories and insights find the spotlight they deserve.

A Strategic Partnership

As articulated by Hugh Forrest, President of SXSW, this collaboration is a groundbreaking step that aligns with SXSW's overarching mission to facilitate the ambitions of creative individuals. Forrest emphasized the opportunity it presents to elevate trailblazing authors in their respective fields, stating, "A content partnership of this kind is a first for us and it's a significant and exciting way for us to expand our presence throughout the year."

Advantage’s robust lineup, which already features esteemed imprints like Forbes Books and Entrepreneur Books, is the perfect backdrop for SXSW's authors. The company has a solid track record of empowering over 2,500 business leaders worldwide, helping them amplify their brands and establish themselves as thought leaders.

Voice of Change

Adam Witty, CEO of Advantage, expressed enthusiasm about the collaboration, calling SXSW a valuable ally in supporting entrepreneurs and innovators on their journey to share their knowledge and stories. Witty remarked, "Book publishing paired with top-tier platforms enable leaders to bring their story to the forefront of the field – to be sought out and create change." This partnership, built on a foundation of creativity and innovative thinking, is set to enhance the reach of messages from diverse voices, ensuring they resonate deeply within their fields.

Facilitating Author Success

Thanks to Advantage’s dedicated support team, authors linked with SXSW Books will receive comprehensive services covering writing, editing, design, distribution, promotion, and media strategies. This holistic approach ensures that messages reach a broader audience quickly, facilitating impactful change in their respective fields.

The Legacy of SXSW

Established in 1987 in Austin, Texas, SXSW has built its legacy by inspiring creatives across various domains. The annual festival and conference—taking place this year from March 7 to 15—showcase a multitude of sessions, music performances, film screenings, and networking opportunities. SXSW 2025 is poised to continue its tradition of merging diverse topics and talents, proving that the most unexpected discoveries emerge from such convergences.

Conclusion

With the launch of SXSW Books, the festival is taking a bold step into the literary landscape, highlighting its commitment to fostering creativity and innovation. This initiative not only amplifies the voices of changemakers but also reaffirms the vital role SXSW plays in celebrating and cultivating the creative community year-round.