HANYUL Introduces Authentic Korean Beauty Products at Sephora Stores Across the U.S.
HANYUL, a prominent name in the Korean skincare market, is thrilled to announce its exclusive launch at Sephora, slated for May 16, 2025. This collaboration marks a monumental step in bringing authentic Korean beauty products to American consumers, combining time-honored ingredients with innovative science. HANYUL aims to create an authentic skincare experience that resonates with the wisdom of Korea's beauty traditions.
HANYUL's products are meticulously designed to reflect the balance found in nature, with an emphasis on seasonal ingredients harvested from Korea's diverse climate. The brand is particularly proud of its sourcing practices, relying on local farms where artisans hand-pick ingredients under the highest standards. Cecilia Park, HANYUL's brand head in the U.S., expressed her honor at partnering with Sephora, emphasizing the brand's commitment to providing premium skincare options that are rooted in traditional remedies and efficacy.
One of the highlights of HANYUL’s collection is the Yuja line, featuring the Korean Yuzu citrus, which boasts a high vitamin C content. This ingredient is harvested during winter to capture its peak potency, and serves as a foundation for the Yuja Brightening Sleeping Mask, a consumer favorite in Korea. Alongside this, customers can also find the Yuja Brightening Toner Pads, gently formulated to help brighten the skin.
Not only showcasing Yuja, HANYUL will also introduce its beloved Artemisia and Red Rice lines at Sephora. The Artemisia products are particularly known for their soothing properties, ideal for those with sensitive or stressed skin, while the Red Rice collection is celebrated for its hydrating benefits, thanks to a unique fermentation process that enhances skincare efficacy.
Brooke Banwart, SVP of Skincare Merchandising at Sephora, expressed her excitement to add HANYUL’s thoughtfully crafted products to their lineup, highlighting the unique blend of traditional and clinically backed natural remedies that define the brand. This partnership means a lot not only for HANYUL but also for Sephora as they continue expanding their Korean skincare offerings.
To celebrate the launch, HANYUL will feature its most sought-after products at Sephora, including exclusive mini versions of the Yuja Brightening Sleeping Mask and other core products. Starting on May 9, customers can preview the collection on Sephora’s website, along with gaining access to these innovative skincare solutions in over 300 stores nationwide. The success of this launch showcases HANYUL's dedication to making authentic Korean skincare accessible to a broader audience, promoting healthy, radiant skin that thrives on the principles of balance and natural ingredients.
For consumers eager to witness the transformation that HANYUL’s skincare can provide, this collaboration is just the beginning of their journey into the world of effective and authentic Korean beauty. As the brand reaches new audiences, it aims to reshape the skincare landscape with a unique Asian perspective, honoring tradition while embracing modernity. For further updates, customers can follow HANYUL’s social media channels.
HANYUL's products are meticulously designed to reflect the balance found in nature, with an emphasis on seasonal ingredients harvested from Korea's diverse climate. The brand is particularly proud of its sourcing practices, relying on local farms where artisans hand-pick ingredients under the highest standards. Cecilia Park, HANYUL's brand head in the U.S., expressed her honor at partnering with Sephora, emphasizing the brand's commitment to providing premium skincare options that are rooted in traditional remedies and efficacy.
One of the highlights of HANYUL’s collection is the Yuja line, featuring the Korean Yuzu citrus, which boasts a high vitamin C content. This ingredient is harvested during winter to capture its peak potency, and serves as a foundation for the Yuja Brightening Sleeping Mask, a consumer favorite in Korea. Alongside this, customers can also find the Yuja Brightening Toner Pads, gently formulated to help brighten the skin.
Not only showcasing Yuja, HANYUL will also introduce its beloved Artemisia and Red Rice lines at Sephora. The Artemisia products are particularly known for their soothing properties, ideal for those with sensitive or stressed skin, while the Red Rice collection is celebrated for its hydrating benefits, thanks to a unique fermentation process that enhances skincare efficacy.
Brooke Banwart, SVP of Skincare Merchandising at Sephora, expressed her excitement to add HANYUL’s thoughtfully crafted products to their lineup, highlighting the unique blend of traditional and clinically backed natural remedies that define the brand. This partnership means a lot not only for HANYUL but also for Sephora as they continue expanding their Korean skincare offerings.
To celebrate the launch, HANYUL will feature its most sought-after products at Sephora, including exclusive mini versions of the Yuja Brightening Sleeping Mask and other core products. Starting on May 9, customers can preview the collection on Sephora’s website, along with gaining access to these innovative skincare solutions in over 300 stores nationwide. The success of this launch showcases HANYUL's dedication to making authentic Korean skincare accessible to a broader audience, promoting healthy, radiant skin that thrives on the principles of balance and natural ingredients.
For consumers eager to witness the transformation that HANYUL’s skincare can provide, this collaboration is just the beginning of their journey into the world of effective and authentic Korean beauty. As the brand reaches new audiences, it aims to reshape the skincare landscape with a unique Asian perspective, honoring tradition while embracing modernity. For further updates, customers can follow HANYUL’s social media channels.
Topics Consumer Products & Retail）
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