#Japan #Koriyama #HAIRCAMP #b-ex palette #Five Star Group

Five Star Group Achieves Recognition at HAIRCAMP AWARD 2025

The Five Star Group has made a significant impact in the beauty industry by receiving multiple awards and rankings in the 2025 edition of HAIRCAMP’s annual awards and the b-ex palette viewer rankings. This recognition is a testament to the group’s strengths in practical skillsets rooted in real-world applications, highly replicable educational content, and effective management strategies, all of which have garnered substantial support from beauty professionals across Japan.

HAIRCAMP AWARD 2025 Results

HAIRCAMP AWARD is a prestigious annual event dedicated to recognizing outstanding instructors and content that have accelerated the careers of beauty professionals. In 2025, the awards expanded to include not only the technical categories but also those relating to business and management.

Perm Category - 3rd Place

Masatoku Sawaki (CEO of MUKU) achieved third place in the Perm category. His innovative perm designs, which incorporate soft movements at the hair tips blended with meticulous cutting theories, received acclaim from HAIRCAMP members. Attendees of his seminars have remarked on the depth of knowledge provided, highlighting the well-founded theoretical explanations.

Related Seminar:

Digital Perm for Effortless Layering

Business & Management Category - 2nd Place

Masayuki Sakuma (CEO of Five Star Group) ranked second in the Business & Management category for his strategic insights into the beauty industry’s trends, employee recruitment, and optimal financial schemes. His hands-on management expertise has resonated with many HAIRCAMP users, receiving high praise for its practical applicability within salons.

Related Seminar:

Financial Management for Salon Owners

b-ex palette 2025 Viewing Rankings

In addition to HAIRCAMP, the Five Star Group’s stylists have also achieved top spots in the viewer rankings of the b-ex palette video education platform.

Monthly Subscription Video Category - 3rd Place

Moe Ishihara (Stylist at MUKU) ranked third in the Monthly Subscription Video category for her real-life salon work explanations and delicate design skills. Many beauty professionals have praised her content for its immediate applicability and clarity.

Related Content:

Healthy Layered Bob with 2-Way Bangs

Statement from the Representatives

The recognition received at both HAIRCAMP and b-ex palette is a testament to the hard work and support of our clients and stakeholders who have stood by the Five Star Group and our flagship brand salon, MUKU. We are committed to our vision of remaining one of the top three admired and respectable companies in the beauty industry by 2030. Through our integrated approach to technology, education, and management, we aim to shape the future of the beauty sector.

We view this recognition as a motivator to continue fostering education and innovation rooted in practical value, contributing to the continual advancement of the beauty industry.

About Five Star Group

Established in 2013 in Koriyama, Fukushima, Five Star Group has grown to become the number one hair salon brand in the Tohoku region with establishments like ‘MACARON’ and ‘MUKU,’ led by technical specialists. The group manages six brands and approximately 50 stores nationwide. In September 2024, Five Star Group announced its initiative to implement a nationwide entry-level salary of 250,000 JPY for new graduates, marking a revolutionary step in addressing low wages that have plagued the beauty industry. This leadership aims to foster the next generation of stylists and elevate the industry's standards. Going forward, Five Star Group continues to merge the latest trends from urban Tokyo with regional demands, delivering high-quality beauty services while creating new value.