#Japan #Sendai #Cheese Garden #Cheese Cake

Cheese Garden Expands to Tohoku with a New Store

The esteemed cheese confectionery brand, Cheese Garden, is excited to announce the grand opening of its first permanent store in Tohoku at the Sendai Esupal, scheduled for June 5, 2025. This represents a significant milestone for the brand, which has been dedicated to crafting exquisite cheese-based snacks since its foundation in 1994 in Tochigi Prefecture.

The Unique Charm of Cheese Garden

Originating from Nasu, Tochigi, Cheese Garden is renowned for its commitment to producing delicate confections that capture the essence of the region’s stunning nature. Its flagship item, the "Goyotei Cheese Cake," has been a beloved favorite among customers. In addition to various cheese cakes, the store offers cheese cookies and galette cheeses, all made with a strong focus on premium cheese ingredients. Cheese Garden also features an exclusive blended tea known as "Shicha," enhancing the customer experience with distinctive flavors.

Expansion into Sendai

The upcoming Cheese Garden Esupal Sendai Store will be situated on the second floor of the East Building of the Esupal Sendai, directly connected to Sendai Station, an essential gateway to Tohoku. Since August 2024, the location has hosted various promotional events, attracting local employees, families, and international tourists who have shown great interest in Cheese Garden’s offerings. Responding to this positive feedback, the company decided to establish a permanent store, making it the first of its kind in the Tohoku region.

Goals for the New Store

With the opening of this new venue, Cheese Garden aims to enhance its brand recognition and cultivate a community of dedicated fans. The store will serve as a hub for introducing Cheese Garden’s exquisite cheese cakes and snacks to more visitors, thereby contributing to the company’s sustainable growth and enhanced corporate value.

Store Highlights and Special Launch Products

To celebrate the opening of the Cheese Garden Esupal Sendai Store, a special commemorative product line will be unveiled. This initiative aims to express gratitude for the brand's loyal customer base while fostering a deeper connection with Cheese Garden.

1. Esupal Sendai Opening Commemorative Happy Bag
- Sales Period: June 5 (Thursday) to June 8 (Sunday), 2025 (tentative)
- Price: 3,800 yen (tax included)
- Contents: A delicious assortment featuring the popular "Goyotei Cheese Cake," cheese cookies, financier, galette cheese, and cheese langudsha packaged in an eco-friendly bag.
- Limited Quantity: 100 bags available.

This happy bag provides a unique opportunity for families and friends to experience the best of Cheese Garden’s offerings in one convenient package.

2. Nasu Caramel Cheese Sandwich Limited Edition
- Sales Period: June 5 (Thursday) to June 8 (Sunday), 2025 (tentative)
- Price: 1,980 yen (tax included)
- Contents: A premium cookie made with abundant butter and Edam cheese sandwiched with caramel filled with roasted walnuts. This delightful treat is exclusive to the Nasu Main Store.
- Limited Quantity: 100 pieces available.

Both products offer a perfect way to indulge in Cheese Garden’s distinct flavors and express appreciation for customer loyalty. With limited quantities, fans are encouraged to visit early to secure these exclusive treats!

About Kuraya Co., Ltd.

Founded in 1984, Kuraya Co., Ltd. is the parent company of Cheese Garden, renowned for its commitment to cheese delicacies. Alongside Cheese Garden, the company operates fine chocolate brands and a restaurant that provides a serene dining experience in Nasu Highlands, showcasing traditional pastry-making techniques fused with creativity. Their dedication to quality continues to make them a prominent player in the confectionery industry, and they are committed to delighting customers with new and exciting offerings.

For more information, visit Kuraya Homepage.

Store Information

• - Name: Cheese Garden Esupal Sendai Store
• - Location: 1-1-1 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture, 984-8477, Japan (2nd Floor, East Building, Esupal Sendai)
• - Access: Directly connected to JR Sendai Station East Exit
• - Hours: 10:00 AM - 8:00 PM (Sun - Thu), 10:00 AM - 9:00 PM (Fri, Sat & Day Before Holidays)
• - Closure: Open year-round (subject to Esupal Sendai hours)