HIKE and JUVENILE: Elevating IP Fan Loyalty with XR Technology
In a significant development in the entertainment industry, HIKE Inc. has announced a collaboration with JUVENILE Co., Ltd., marking the establishment of a new IPX (IP Experience) division aimed at revolutionizing the way intellectual property (IP) is experienced by fans. With a vision to transform the landscape of entertainment, this partnership seeks to capitalize on advanced XR (extended reality) technologies and creative ideation.
Background of the Partnership
Located in the heart of Tokyo, HIKE operates as an