#USA #New York #UNITE HERE #She Promises Liberty #Lois Harada

Promoting Freedom and Belonging: UNITE HERE's Latest Art Campaign

As the world focuses on the upcoming FIFA World Cup kicking off in the United States, the hotel workers' union, UNITE HERE, has unveiled a striking new piece of art titled “She Promises Liberty.” This initiative aims to embrace and welcome visitors while calling for unity, especially amidst the backdrop of recent attacks on immigration and civil rights.

An Artistic Collaboration

Created in collaboration with award-winning artist Lois Harada, the artwork draws inspiration from the Statue of Liberty, a long-standing symbol of hospitality and hope for millions of immigrants. By featuring this significant emblem, the project not only celebrates these core American values but also serves as a powerful reminder of the ongoing struggles many face in the realm of immigration and civil rights today.

The artwork can be seen displayed both physically in various public areas and digitally, allowing it to reach a broader audience as it urges for solidarity and unity among all citizens. In a video accompanying the launch, hotel workers extend a warm welcome to soccer fans worldwide while paying homage to the diverse labor force that ensures travelers receive the best experience.

A Response to Current Challenges

UNITE HERE's campaign responds to a concerning atmosphere where many individuals live in fear of wrongful detention or deportation by the federal government. This fear is not limited to immigrants alone but extends to all citizens as rights increasingly come under threat. The timing of such an initiative coinciding with the fanfare of the World Cup is particularly poignant, as tourism represents a vital part of the hospitality industry's commitment to inclusion and acceptance.

Nia Winston, the Secretary-Treasurer of UNITE HERE, emphasizes that the core message of this campaign centers around the notion that freedom should not be a privilege marred by fear. “In a world eager to incite division, our union stands strong by bringing together diverse voices to push for real change,” she stated.

A Legacy of Advocacy

The collaboration with Lois Harada is deeply significant, as her family's history during World War II echoes the themes of hardship and resilience. Her personal narrative serves to remind us of the struggles against oppression and injustice in the continued fight for freedom and equality.

In the past, UNITE HERE has taken momentous steps, such as leading the Freedom Ride for Immigrant Workers back in 2003, rallying thousands for the cause of immigration reform. This was inspired by the civil rights movement's own Freedom Riders, aiming to amplify voices advocating for justice.

Embracing American Values

The union invites everyone to reflect on what it means to be part of the broader American community, irrespective of one’s background or status. The message that “She Promises Liberty” conveys is one of hope and aspiration, pointing towards the potential for a society that honors its promises of freedom for all.

Today, as these values face staggering challenges, UNITE HERE demonstrates its commitment to resist and uphold the symbols of liberty and belonging. Enrique Fernández, the VP for Immigrant, Civil Rights, and Diversity Affairs, articulates this sentiment succinctly by stating, “We, as hotel workers, embody the values represented by the Statue of Liberty. We welcome the world, fostering an environment of freedom, opportunity, and belonging for everyone, regardless of their journey.”

In conclusion, through the launch of “She Promises Liberty,” UNITE HERE works not only to celebrate and welcome diverse visitors but also to challenge current socio-political narratives that seek to divide and marginalize. Through art and collective action, the union continues to seek out a future rich in freedom, equality, and belonging for all.