On September 18, 2025, Tokyo will be the focal point for marketing professionals as Spider Labs hosts the 'Spider Summit for AI' at The Strings Omotesando. This conference is tailored for advertisers, marketers, and agency personnel grappling with the next steps in leveraging generative AI. With advancements in technology, AI’s role in shaping marketing strategies cannot be overlooked. The event promises a comprehensive understanding of both the opportunities and risks associated with AI in marketing.
The event kicks off with a keynote presentation by a representative from Google Cloud, who will unveil the latest advancements in AI, specifically the 'Gemini' model, which is expected to transform marketing landscapes. Attendees will gain insights into real-world applications and the future implications of these technologies in marketing campaigns.
Following the keynote, the conference will include various panel discussions. The first session will address the rising issue of fraudulent leads attributed to generative AI. Professionals from different sectors will share insights on how they combat these inefficiencies and maintain lead quality. Effective lead scoring methods will also be overviewed.
The second panel will tackle a significant concern for marketers today: the rising costs of advertising and CPC (Cost Per Click). Experts from prominent agencies will discuss strategies to optimize ad spend and maximize returns, even in a challenging budget environment. The focus will be on practical solutions, leaning on AI automation and optimization techniques to navigate this complex landscape.
Moreover, the event will showcase a new feature called 'Spider AF SiteScan'. This groundbreaking tool aims to detect unauthorized script alterations on websites, a common threat that can compromise data integrity and safety. Attendees will learn about its capabilities and how to implement it in their operations.
Networking is a vital aspect of the Summit. A casual networking session with refreshments will allow participants to engage in meaningful conversations about current industry challenges, share insights, and form valuable connections. Notably, there's an exciting raffle where attendees can win attractive prizes.
The context for this summit arises from a growing reliance on AI in marketing, which not only unlocks new possibilities but also exposes marketers to the risks of fraudulent activities like data manipulation through AI technologies. Spider Labs, the host of this event, is committed to equipping marketing professionals with the tools they need to work with AI responsibly and effectively. Their flagship product, the Spider AF, is an advertising security platform analyzing billions of clicks annually, providing insights into overcoming AI-related challenges.
Participants will leave the event with actionable insights into improving their strategies and a clearer understanding of how to harmonize AI technologies with their real-world marketing efforts. As the marketing landscape evolves, staying informed and adaptable is essential.
If you’re either an employer who has just started working with AI or a seasoned marketer looking to refine your approach, this summit is designed for you. Understand the latest threats, share experiences, and engage with experts directly from the industry.
Registration is free but limited to 200 participants, and completion guarantees your place at this essential conference. To reserve your spot, please visit the event page. Further details about speakers and agenda updates will be provided on the official website as the event date approaches.
Join us in September 2025 to shape the future of AI in marketing at the Spider Summit for AI! Discover how to effectively navigate the complexities brought forth by this technological evolution while connecting with industry peers.