CROSS Celebrates Retro Style with New 'Cream Soda' Collection Launch

Introduction to CROSS's New Collection

The iconic American writing instrument brand, CROSS, is back with a nostalgic flair! As the retro boom gains momentum in the U.S., particularly celebrating styles from the 1950s and 60s, CROSS is harnessing this trend with its latest product launch. Scheduled for release on September 26, 2025, this new collection showcases the charm of American diners and dance halls through four unique variations.

Bailey Light™ 'Cream Soda' Collection

As part of this launch, CROSS is unveiling the new "Cream Soda" series under the Bailey Light™ line. Each pen embodies the fun and colorful essence reminiscent of a classic cream soda. Popular scenes from American cinema often feature diners, where delicious pancakes, burgers, and hot dogs are complemented by the classic cream soda. CROSS aims to evoke this casual, friendly atmosphere through its Bailey Light™ Cream Soda, inviting users to enjoy writing with a burst of color and warmth.

The Features of the Bailey Light™ Collection

The Bailey Light™ pens utilize a unique technology that allows users to easily switch between different ink types, including oil-based ballpoint, gel ink, and porous tip. Each pen comes pre-loaded with a medium point black oil-based ink, but the flexibility offered ensures users can customize their writing experience.

Color Choices

The Bailey Light™ Cream Soda collection is available in four vibrant colors, each priced at 4,500 yen (tax excluded):

- Clear Soda
- Blue Hawaii
- Melon
- Strawberry

Special Promotions

As part of the product launch, CROSS is offering an exciting campaign. Customers who purchase a pen from the Bailey Light™ Cream Soda collection will receive an exclusive CROSS Cream Soda keychain at participating stores. This charming keychain, adorned with the CROSS logo, can also double as a handy umbrella marker—though colors may vary, and supplies are limited.

Moreover, from September to the end of October 2025, CROSS will host an Instagram giveaway event. Participants who follow CROSS's official Instagram and comment "🦁Campaign" on the related post will be entered to win retro-themed prizes. Ten lucky winners will be selected to receive delightful goods that capture the spirit of nostalgia.

Adult Retro Chic

In addition to the Cream Soda collection, CROSS is thrilled to introduce the Diamond Pattern in two of its prestigious lines: Townsend® and Century® II. Named after the founder's son and celebrating the brand's 150th anniversary, these collections are essential for today's business professionals. The new diamond pattern infuses a retro-chic vibe into both signature items.

Pricing for Townsend® and Century® II

- Townsend® Ballpoint with 23K gold plating - 40,000 yen (tax excluded)
- Slate Gray and Cobalt Blue options - 29,000 yen (tax excluded)
- Century® II Ballpoint options (gold plated and colored) range from 21,000 – 33,000 yen (tax excluded)

Stylish Additions to the Bailey™ Line

The classic Bailey™ line will also see the introduction of a "Matte Black & Gold" finish, enriching the traditional high-end writing instrument aesthetic. The Bailey™ ballpoint pen is priced at 9,500 yen (tax excluded).

About CROSS

Founded in 1846 in Rhode Island—America's smallest state—CROSS holds the title of the country's longest-standing writing instrument brand. Revolutionizing the market with innovations like the mechanical pencil and ballpoint pen, Alonzo Townsend Cross, the founder, significantly influenced the development of writing tools. The Classic Century®, launched in 1946 to commemorate the brand's centenary, has become synonymous with sophistication, often regarded as the pen of U.S. presidents.

Company Overview

Based in Nihonbashi, Tokyo, CROSS Japan continues to uphold the legacy founded by Alonzo Townsend Cross. The team, led by President Giuseppe Rizzo, is eager to share these nostalgic writing instruments with the world.

For press inquiries regarding this product launch, please contact: Marketing Department, Ogawa
Phone: 03-6264-9697