Exciting Collaboration: Student-Created Recipes Launching at Seven-Eleven

Seven-Eleven Unveils Student-Created Recipes in Aichi

In a collaborative effort between Seven-Eleven Japan and the local educational institutions, residents of the Tokai region are in for a delightful culinary treat. Starting June 9, Seven-Eleven will release a series of new products inspired by recipes crafted by students from Nagoya Gakuin University's Nutrition Management Department. This initiative is part of the 'Iitomo Aichi Local Production for Local Consumption Recipe Contest' organized by Aichi Prefecture, which encourages the use of regional produce and showcases local food culture.

New Products Overview

Seven delectable items utilizing Aichi-grown shiso (Japanese perilla) are set to hit the shelves, with students’ winning recipe serving as the foundation. Among them is the standout dish - the 'Toriten Shiso Onigiri', a rice ball featuring crunchy chicken tempura with large sheets of vibrant green shiso, designed to refresh during the humid early summer season.

Product Lineup

1. Toriten Shiso Onigiri
- Price: 180 yen (tax included)
- Release Date: From June 9
- Available In: Gifu, Aichi, Mie
Topped with an entire shiso leaf and containing 'Okumikawa Chicken' within, this rice ball promises a delightful experience of flavors and textures.

2. Large Onigiri with Shiso Rice
- Price: 198 yen (tax included)
- Release Date: From June 9
- Available In: Gifu, Aichi, Mie
A simple yet refreshing take, this rice ball is heavily infused with shiso, catering to those who enjoy a lighter flavor profile.

3. Niigata Koshihikari Onigiri with Shirasu and Shiso Tarako
- Price: 248 yen (tax included)
- Release Date: From June 9
- Available In: Gifu, Aichi, Mie
With a focus on quality rice and fillings, this onigiri offers an exquisite combination of textures and tastes featuring three types of fillings, including shiso.

4. Chilled Udon Noodles with Shiso and Plum
- Price: 500 yen (tax included)
- Release Date: Available now
- Available In: Gifu, Aichi, Mie
This refreshing dish, featuring grated daikon and two types of plum, presents a delightful balance of flavors highlighted by shiso.

5. Cold Pasta with Grated Daikon and Shirasu
- Price: 460 yen (tax included)
- Release Date: From June 9
- Available In: Gifu, Aichi, Mie
Textural contrast from fried shirasu and a dressing made with Aichi-grown shiso makes this pasta dish uniquely tasty.

6. Shiso Salad with Sticky Ingredients
- Price: 298 yen (tax included)
- Release Date: From June 9
- Available In: Gifu, Aichi, Mie
Designed to be easy to eat in warm weather, this salad takes advantage of shiso’s refreshing flavor.

7. Shiso and Shrimp Gyoza
- Price: 278 yen (tax included)
- Release Date: From June 9
- Available In: Gifu, Aichi, Mie
Using shiso in the filling, sauce, and as a topping, these gyoza are a perfect light snack combining fresh flavors.

Local Production for Local Consumption

The push for utilizing local ingredients aligns with Seven-Eleven's commitment to supporting local economies and producers. In this case, the initiative not only spotlights Aichi’s unique agricultural products but also promotes community engagement through culinary innovation. The contest had two main categories, inviting local residents and students alike to showcase their creativity in recipe development using Aichi’s food resources.

Conclusion

This collaborative project between Seven-Eleven, Aichi’s local government, and students demonstrates the potential for significant community impact through shared endeavors in culinary arts. The introduction of the new product lineup is anticipated to enhance the region's food culture while providing residents the opportunity to enjoy delicious, locally-sourced meals as summer approaches. Be sure to check out your nearest Seven-Eleven store starting June 9 to experience the fresh tastes of Aichi!

Prices may vary by store. Prices are indicated with 8% consumption tax included.