#Japan #Tokyo #Taichung #MMD Corporation #Ocean Hall

Taichung Ocean Hall Shines at MUSE Creative Awards 2026

MMD Corporation, headquartered in Tokyo and led by CEO Naoyuki Kato, proudly announces that its design and exhibition creation for the Taichung Ocean Hall in Taiwan has received double gold at the prestigious MUSE Creative Awards 2026. This international accolade recognizes outstanding achievements in advertising, design, and digital media. The awards are hosted by the International Awards Associate (IAA), highlighting exceptional works from around the globe.

Achievements of Taichung Ocean Hall

Receiving recognition in both "Exhibition Experience" and "Immersive Brand Experience," the Taichung Ocean Hall has captivated international juries with its cohesive spatial storytelling and visitor engagement. The concept of the hall revolves around a water journey: "From the Rivers of Taichung to the World's Oceans." Visitors embark on a sensory adventure through various ecosystems, moving from river sources and wetlands to encounters with jellyfish and penguins, eventually leading to the Kuroshio Current. The experience is not just visual; it immerses visitors in an underwater world, evoking feelings of truly being part of the marine environment.

Kato, who was instrumental in the exhibition concept, spatial storytelling, and visitor experience design, aimed to create a compelling narrative that allows guests to physically sense changes in natural environments, thus enhancing their appreciation for marine life and the ocean. The overall design was conceived as a single, connected story, exploring the intricate relationship between nature and humanity.

Moreover, through the integration of digital technologies and soundscapes, MMD Corporation has successfully narrowed the gap between visitors and the ocean, facilitating an immersive experience that leaves a lasting impact.

MMD Corporation has a rich history of involvement in aquarium projects across Taiwan, including Xpark, Taichung Ocean Hall, and the Kaohsiung Aquatic Museum. This recent win is seen as a culmination of Kato's continuous efforts to transform aquariums from mere viewing spaces into experiential environments that foster connections between individuals and wildlife.

Future Prospects

Looking ahead, MMD Corporation is committed to advancing the design of aquariums, museums, science centers, natural history museums, and tourist attractions. The company aims to create new experiential values through the integration of spatial design, exhibition art, and cutting-edge digital technology.

In a statement, Naoyuki Kato expressed, "I am deeply honored that the Taichung Ocean Hall, for which I was involved in exhibition planning and design, has been recognized by a global creative award. Our aim is to evolve aquariums from simply being places to observe wildlife to becoming spaces for humans and nature to connect. This award motivates us to continue creating new exhibition experiences that raise awareness of nature and wildlife in Taiwan, Japan, and across Asia."

About MMD Corporation

MMD Corporation is a creative company specializing in planning, exhibit planning, spatial design, and experience design for aquariums, museums, and tourism facilities. With a mission to connect humans and nature through art, the company is committed to developing pioneering exhibition experiences both domestically and internationally.

For more information about MMD Corporation and its initiatives, please visit their corporate website. Further details about Taichung Ocean Hall can be found on their official website.