#Japan #Tokyo #eyelash serum #PANACÉE TOKYO #EYÉDIT

The Launch of EYÉDIT: A Game Changer in Eyelash Care

On March 17, the eyelash serum EYÉDIT will officially launch, having already celebrated a remarkable 100% repeat purchase rate in its preliminary sales phase. Created by Infinite International, a salon-exclusive brand from Tokyo, EYÉDIT aims to revolutionize lash care by challenging the conventional notion of lash serums associated with strong side effects. Its groundbreaking concept, "Lashes with Intent, Skin with Ease," has resonated with consumers and professionals alike.

Development Background: Collaborative Tester Program

The inception of EYÉDIT was not a solo endeavor. The company prioritized collaboration with lash stylists, incorporating their feedback into a tester program. Conducted during the development phase, this initiative tackled common concerns such as hygiene, pigmentation issues along the lash line, and user-friendliness. The outcome was the introduction of a revolutionary application method—applying the serum with fingers instead of a wand, along with a formulation that prioritizes sensitivity and comfort for the skin.

Voices from Participating Salons

Numerous salons have expressed their satisfaction following the introduction of EYÉDIT:

• - CocoRupo eyeroom (Otaru): "Our initial stock sold out due to customer demand. I was amazed by the immediate growth of my own lashes while using the tester. The ingredient design is truly reliable and prioritizes skin health."

• - iSalon SELVE (Nagano): "Once customers try EYÉDIT, they are hooked. We've recorded an extraordinary 100% repeat purchase rate, which speaks volumes. Our ethos is to offer beauty that radiates from within, and a non-toxic product like EYÉDIT aligns perfectly with that vision."

The High-Performance Formulation

1. Effective Ingredients: Pidioxidil and Grape Stem Cells

EYÉDIT features pidioxidil, a hair growth ingredient with minimal side effects, enhancing the growth phase of lashes while promoting a healthy environment through grape stem cell extracts that neutralize oxidative stress. This innovative combination leads to comparable results to popular products without utilizing prostaglandins.

2. Revolutionary Application Method

Ditching the stress of applying with a wand, EYÉDIT allows users to apply the serum directly using their fingers to cover the entire eye area, providing not only lash growth but also care for dull eyelids and fine lines—a unique application philosophy.

3. Luxurious Skincare Ingredients

Combining five types of ceramides, niacinamide, and hyaluronic acid, EYÉDIT not only cultivates lash health but also improves skin texture, inhibits pigmentation, and enhances elasticity. This addresses aging concerns around the eyes effectively.

Impressive Preliminary Results

During the tester program, we witnessed remarkable transformations as salons reported:

• - Users who switched from traditional lash serums to EYÉDIT noted substantial differences within just a month.
• - An impressive average repeat purchase rate of 75%, with some salons maintaining a perfect 100%.
• - Sales of retail products soared to 2.2 times pre-introduction figures, emphasizing its demand and effectiveness.

User Feedback

Participants have shared feedback praising EYÉDIT:

• - “It doesn’t irritate at all, making it so safe to use.”
• - “The growth results exceeded my expectations.”
• - “Even lower lashes, which were previously sparse, have begun to grow!”
• - “My eyelids look brighter now.”

These experiences affirm that EYÉDIT not only enhances lash growth but also revives the inherent beauty of the eye area.

Product Overview

• - Product Name: EYÉDIT
• - Volume: 10 ml
• - Price: 6,600 JPY (tax included)
• - Release Date: Mid-March
• - Features: Suitable for sensitive skin, free from pigmentation issues, pending certification from the Vegan Society in the UK.

About PANACÉE TOKYO

"Be kind to yourself and be beautiful."
PANACÉE TOKYO was established to ensure that busy individuals can maintain their beauty without undue pressure. With a focus on minimalism combined with uncompromised effectiveness, the brand prioritizes ingredient quality and balance. Committed to environmental consciousness, PANACÉE TOKYO selects beauty solutions that transcend fleeting trends to promote enduring, authentic beauty.

For Inquiries

For further information or purchasing requests, please contact:
Infinite International
PANACÉE TOKYO Product Manager: Ogiwara
Email: [email protected]