#South Korea #CES 2025 #Melliens #CowCarbon #Jeonju

Melliens Unveils CowCarbon 1.5 to Revolutionize the Beef Industry

In an ambitious effort to tackle the climate crisis, Melliens, a pioneer in climate technology, has officially introduced the CowCarbon 1.5 platform during CES 2025 in Las Vegas. This innovative solution promises to address the environmental challenges posed by the livestock sector while assuring transparency and sustainability in beef production.

The CowCarbon 1.5 platform serves as a unique bridge between consumers and producers within the beef supply chain. For consumers, it allows the verification of the carbon offset grades of beef purchases, offering a never-before-seen level of transparency. This ensures that environmentally conscious buyers can make informed decisions regarding the beef they consume. The grades indicate the impact of beef production on the environment, fostering trust and accountability.

On the producer side, CowCarbon 1.5 actively tracks carbon offset amounts associated with sustainable practices. By adopting eco-friendly methods, producers can earn carbon credits that not only benefit the planet by aiding in the reduction of greenhouse gas emissions but also provide financial advantages. These credits can be traded or sold, creating a scenario where environmental responsibility aligns with economic benefits for farmers.

Soh Hyun Park, the CEO of Melliens Inc., expressed confidence in the new platform, describing CowCarbon 1.5 as a groundbreaking initiative tailored explicitly for the beef industry. Utilizing advanced technologies such as real-time carbon tracking, genomic breeding, and big data analytics, the platform effectively measures and validates low-carbon beef production on a large scale. Unlike generic solutions, CowCarbon 1.5 directly addresses the specific challenges inherent in cattle farming, offering unmatched reliability, affordability, and speed.

Highlighting the significance of this innovation, Professor Hakkyo Lee, co-founder of Melliens Inc., pointed out the agricultural sector’s considerable contribution to global greenhouse gas emissions. With the livestock sector accounting for approximately 24% of these emissions—and cattle alone contributing to 10%—the urgency for proactive measures remains high. Without intervention, projections indicate this percentage could escalate by 2050. The inherent complexities in measuring beef's carbon footprint due to biological variability, insufficient data, and high costs create significant barriers, which CowCarbon is designed to overcome.

CowCarbon 1.5 is set to be one of the highlights at the JBNU Pavilion in Eureka Park during CES 2025, an event that will run from January 7th to January 10th. This global stage will not only showcase the cutting-edge technology but also underline the collaborative efforts behind its success. Professor Lee has expressed deep appreciation for the LINC 3.0 project team at Jeonbuk National University, recognizing their pivotal role in this breakthrough.

As leaders in climate technology, Melliens aims to transform the cattle farming industry for better efficiency, lower costs, and premium low-carbon beef production—pushing forward global sustainability efforts. This novel initiative may very well reshape the future of beef consumption, giving both consumers and vendors the tools needed to make a significant impact against climate change.

For more detailed information about CowCarbon 1.5 and to visit their booth at CES, you can click here.