Exclusive Audition Event for 'MISSHA's 20th Anniversary in Japan on Palmu!

Celebrate 20 Years of MISSHA in Japan with Palmu!

This year marks a significant milestone for the Korean beauty brand, MISSHA, as it celebrates its 20th anniversary in Japan. To commemorate this special occasion, Light Inc., the company behind the popular live streaming app Palmu, is excited to announce an exclusive PR model audition event. The event will take place from September 15th to September 21st, 2026 on the Palmu platform.

Event Overview

The audition aims to select two outstanding individuals to become the official PR models for MISSHA, representing the brand in advertisements featured on station vision screens across the Tokyo metropolitan area for approximately one month. This is an incredible opportunity for up-and-coming talents to showcase their skills and gain exposure to a broader audience.

Key Dates

- Audition Date: September 15, 2026, at 19:00 - September 21, 2026, at 23:59
- Location: Palmu app
- Announcement of Winners: End of September 2026
- Professional Photo Shoot: Early October 2026
- Advertising Broadcast: Scheduled for December 2026

Who Can Enter?

To participate in this exciting event, applicants must meet the following criteria:

- Must be female, aged between 16 to 40 years.
- Participants must be comfortable with face showing during live broadcasts.
- For those aged 16 to 17, parental consent is required.

Prizes and Benefits

Successful candidates will not only enjoy the thrill of being featured but will also benefit from several attractive prizes:

- 1st Place: Becomes the official PR model, featured in the station vision ads + approximately $300 worth of MISSHA products.
- Special Award (2nd to 5th place): One additional candidate will also be named as a PR model.
- 2nd Place: Gets approximately $200 worth of MISSHA products.
- 3rd Place: Receives two selected MISSHA products.
- 4th to 10th Places: Those achieving 50,000 points will receive one selected MISSHA product.

This event will be ranked based on support received during the audition week, making it essential for participants to rally their fans and supporters!

About MISSHA

Established in January 2006, MISSHA has grown into a household name among beauty lovers, especially those seeking quality Korean cosmetics. With a broad selection ranging from trendy makeup items to unique skincare products, the brand has captured the hearts of consumers both in Japan and around the globe. Anyone can easily access MISSHA products at drugstores and various variety shops throughout Japan, making it an approachable K-BEAUTY brand.

For more information, visit:

About Palmu

Palmu is a social live streaming platform that connects broadcasters and viewers in real-time through comments and gifting. Users can easily create content and express themselves freely within the community. For more details, head over to the Palmu service.