#USA #Lansing #Cold Brew #Paramount Coffee #Joe Knows Coffee

Not Your Average Brew: Joe Knows Coffee Cold Brew Debut

After nearly a century of perfecting the art of hot coffee, Paramount Coffee is taking a refreshing turn with the introduction of Joe Knows Coffee® Cold Brew. This exciting new product celebrates a premium cold brew experience that’s both sophisticated and whimsically delightful. Set to launch in late July, it will be available online at ParamountCoffee.com and select retailers across the nation.

A Legacy Reimagined

Founded in 1935, Paramount Coffee has established itself as a cornerstone in the coffee industry, renowned for its commitment to quality and innovation. Now, with Joe Knows Coffee® Cold Brew, the brand is reinvigorating its image, aligning with the growing trend toward cold coffee beverages. This new line features four distinct flavors: Caramel Café, Mocha Mo-Joe, Vanilla Chill, and Tall, Dark and Handsome. These flavor profiles have been carefully crafted to appeal to consumers looking for a refreshing alternative to hot coffee, all while maintaining the exceptional quality that Paramount is known for.

According to the National Coffee Association, cold brew coffee consumption has surged in popularity, with a 50% increase in American adults enjoying this chilled beverage since 2020. Notably, 40% of Gen Z consumers now prefer cold or iced coffee options, demonstrating a shift in coffee preferences that Paramount Coffee is eager to embrace.

Flavorful Innovations

The new Cold Brew offerings stand out not only for their smooth and rich flavor but also for the playful spirit they embody. Each can is packed with personality, bringing a uniqueness to the ready-to-drink category.

• - Caramel Café offers a delightful blend of sweet and toasted notes, finishing with a touch of nuttiness.
• - Mocha Mo-Joe provides an indulgent experience with its bold cocoa flavor and refined bittersweet undertones.
• - Vanilla Chill delivers a velvety mouthfeel, combining buttery sweetness with subtle hints of caramel.
• - Tall, Dark and Handsome boasts a rich, dark roast flavor that ends with an exceptionally smooth finish.

Rich Schaafsma, President of Paramount Coffee, captures the essence of the product perfectly, stating, "Life's too short for boring coffee. Joe Knows Coffee Cold Brew pairs premium cold brew craftsmanship with fun, personality-packed flavors that don't take themselves too seriously. Enjoy it your way, whether straight from the can or with creative toppings."

The Perfect Partner for Any Occasion

The versatility of Joe Knows Coffee Cold Brew makes it ideal for any scenario—whether it's quenching your thirst on a hot summer day or elevating your weekend brunch with craft coffee delights. It's designed for those who appreciate the finer nuances of coffee while also wanting a bit of fun in their beverage choices. Tailor your drink with cold foam, whipped cream, or dessert-inspired toppings for an upgraded experience.

The brand’s iconic journey started with grounded coffee blends and has evolved into offering ready-to-drink options, giving consumers an entire spectrum of coffee experiences. With a commitment to integrity and quality sourcing, including organic and farm-direct options, Paramount Coffee ensures that each sip contributes to the well-being of both consumers and coffee producers alike.

To learn more about the exciting launch of Joe Knows Coffee® Cold Brew and the remarkable flavors it brings to your cup, visit ParamountCoffee.com or follow the brand on social media channels. Don't miss out on this modern twist to the classic coffee culture, available soon at retailers near you!

Best known for their exceptional commitment to coffee craftsmanship, Paramount Coffee's adaptation to consumer trends reflects their dedication to enhancing lives through quality beverages. Be part of this refreshing coffee evolution this summer with Joe Knows Coffee Cold Brew!