Edward Jones Partners with Big 12 Conference for Football Championship Sponsorship
In a significant development for college athletics, the Big 12 Conference has announced that Edward Jones will serve as the title sponsor for the forthcoming 2025 Big 12 Football Championship. This partnership marks a historic first for the Conference, as Edward Jones becomes its inaugural wealth management partner.
"We are thrilled to welcome Edward Jones as our title sponsor of the 2025 Big 12 Football Championship," stated Big 12 Commissioner Brett Yormark. He emphasized that aligning with a nationally recognized brand will enhance the spotlight on the championship event scheduled for December 6, 2025. The game will be hosted at ATT Stadium in Arlington, Texas.
This sponsorship is not just about branding; it communicates a commitment to integrating service and fan engagement. Edward Jones will introduce new elements, such as in-venue branding and strategic broadcast placements, to amplify its visibility during the event. Additionally, the CEO of Edward Jones, Penny Pennington, will participate in the official coin toss, symbolizing the deep-rooted connection between the company and the event.
Hema Widhani, Principal and Chief Experience, Brand, and Marketing Officer at Edward Jones, articulated the shared values of the partnership by stating, "Teaming up with the Big 12 allows Edward Jones to connect with millions of fans across the country in a pastime they love sharing with their friends and family." This sponsorship allows Edward Jones to engage closely with both its clients and the larger community, demonstrating its commitment to helping individuals create a robust financial future.
Through this collaboration, Edward Jones plans to provide valuable insights about comprehensive financial strategies to Big 12 communities. As Widhani puts it, "This sponsorship gives us an opportunity to enjoy rich moments with our clients as we seek to serve them more completely and help them financially achieve what is most important in their lives." Edward Jones aims to empower individuals to prepare confidently for significant life milestones, thereby fostering financial literacy and security.
Widhani also highlighted the sentimental nature of college football, stating, "College football is a tradition that brings together multiple generations, creating shared experiences and memories for everyone." This sentiment aligns perfectly with Edward Jones's commitment to community engagement and the enhancement of its clients' lives.
The Big 12 Conference, now entering its 30th year, represents a significant presence in college athletics, with 16 universities across ten states and four time zones. This partnership with Edward Jones is expected to further elevate the Conference's profile, providing it with the marketing impetus to attract more fans and participants. As the Big 12 continues to impress under the leadership of Commissioner Yormark, this sponsorship reflects a forward-thinking approach that prioritizes both the sport and the wellbeing of its communities.
In conclusion, the partnership between Edward Jones and the Big 12 Conference is not merely a sponsorship; it’s a collaborative journey towards enhancing the future of college football and the communities connected to it. The 2025 Edward Jones Big 12 Football Championship promises to be a landmark event, amplifying both the excitement of college athletics and the importance of financial wellness.
Edward Jones stands as a leading financial planning firm in North America, dedicated to improving the lives of its clients through personalized financial services. With over 20,000 financial advisors supporting around 9 million clients, Edward Jones emphasizes a community-focused approach, aiming to serve individuals and families in achieving their financial goals. The firm operates across the vast majority of U.S. counties and several Canadian provinces, underlining its commitment to local engagement and support.
"We are thrilled to welcome Edward Jones as our title sponsor of the 2025 Big 12 Football Championship," stated Big 12 Commissioner Brett Yormark. He emphasized that aligning with a nationally recognized brand will enhance the spotlight on the championship event scheduled for December 6, 2025. The game will be hosted at ATT Stadium in Arlington, Texas.
This sponsorship is not just about branding; it communicates a commitment to integrating service and fan engagement. Edward Jones will introduce new elements, such as in-venue branding and strategic broadcast placements, to amplify its visibility during the event. Additionally, the CEO of Edward Jones, Penny Pennington, will participate in the official coin toss, symbolizing the deep-rooted connection between the company and the event.
Hema Widhani, Principal and Chief Experience, Brand, and Marketing Officer at Edward Jones, articulated the shared values of the partnership by stating, "Teaming up with the Big 12 allows Edward Jones to connect with millions of fans across the country in a pastime they love sharing with their friends and family." This sponsorship allows Edward Jones to engage closely with both its clients and the larger community, demonstrating its commitment to helping individuals create a robust financial future.
Through this collaboration, Edward Jones plans to provide valuable insights about comprehensive financial strategies to Big 12 communities. As Widhani puts it, "This sponsorship gives us an opportunity to enjoy rich moments with our clients as we seek to serve them more completely and help them financially achieve what is most important in their lives." Edward Jones aims to empower individuals to prepare confidently for significant life milestones, thereby fostering financial literacy and security.
Widhani also highlighted the sentimental nature of college football, stating, "College football is a tradition that brings together multiple generations, creating shared experiences and memories for everyone." This sentiment aligns perfectly with Edward Jones's commitment to community engagement and the enhancement of its clients' lives.
The Big 12 Conference, now entering its 30th year, represents a significant presence in college athletics, with 16 universities across ten states and four time zones. This partnership with Edward Jones is expected to further elevate the Conference's profile, providing it with the marketing impetus to attract more fans and participants. As the Big 12 continues to impress under the leadership of Commissioner Yormark, this sponsorship reflects a forward-thinking approach that prioritizes both the sport and the wellbeing of its communities.
In conclusion, the partnership between Edward Jones and the Big 12 Conference is not merely a sponsorship; it’s a collaborative journey towards enhancing the future of college football and the communities connected to it. The 2025 Edward Jones Big 12 Football Championship promises to be a landmark event, amplifying both the excitement of college athletics and the importance of financial wellness.
About Edward Jones
Edward Jones stands as a leading financial planning firm in North America, dedicated to improving the lives of its clients through personalized financial services. With over 20,000 financial advisors supporting around 9 million clients, Edward Jones emphasizes a community-focused approach, aiming to serve individuals and families in achieving their financial goals. The firm operates across the vast majority of U.S. counties and several Canadian provinces, underlining its commitment to local engagement and support.
Topics Sports）
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