#Japan #Sumida #Umbrella #Radi-Cool #Nifty Colors

Keep Your Cool Under the Sun with the Radi-Cool Umbrella

In a world where hot summer days can be unbearable, Nifty Colors is bringing a refreshing solution to the market with their pioneering product, the Radi-Cool umbrella. This innovative umbrella, set to be exclusively launched on the crowdfunding platform Makuake, utilizes unique radiative cooling technology that provides a cooling effect akin to finding shade.

What is Radi-Cool Technology?

Radi-Cool technology operates without any external power source, effectively dissipating absorbed heat to maintain a comfortable temperature. By utilizing the principles of natural radiative cooling—where heat escapes as infrared radiation into the universe—this material ensures a pleasant user experience even under the sweltering sun.

When we think of radiative cooling, we think of clear nights when the ground cools down as heat radiates away. Nifty Colors has ingeniously adapted this natural phenomenon for daytime wear. The Radi-Cool fabric reflects sunlight while allowing any absorbed heat to escape, keeping the inner temperature of the umbrella pleasant and cool. This features highlights not only innovation but also an environmentally conscious approach by utilizing natural methods for temperature regulation.

An Umbrella for All Seasons

As societal norms shift towards greater acceptance of men using umbrellas for sun protection, the Radi-Cool umbrella has emerged as an essential accessory for the upcoming summer months. Designed for all seasons, it serves not only as an excellent sunshade but also functions as a rain umbrella.

The HC series boasts a complaisant design, featuring several capabilities such as exceptional UV blocking, wind resistance, automatic opening and closing, and a sleek construction. This multi-functional umbrella is designed not just for comfort but also for convenience, catering to the daily needs of today’s fast-paced lifestyle.

Colorful Options for Everyone

Catering to a diverse audience, the Radi-Cool umbrella comes in four refreshing colors that are perfect for any occasion. The light and clean Off-White is exceptional for maintaining high thermal protection and offers adaptability for various styles. The chic light gray is suitable for a professional look, while the soft beige beautifully complements brown-toned fashion choices. Lastly, the gentle pink accentuates a sweet and tasteful appearance. These timeless colors ensure that there's a stylish option for everyone.

Makuake Launch Details

The Radi-Cool umbrella defined as the Automatic Mini 58 debuted on January 14, 2026, on the Makuake platform, with the pre-sale campaign scheduled to close on February 6. Visitors can access the project page here.

For a fantastic deal, you can opt for the two-pack set of umbrellas, available at a limited time discount of ¥2,200 off for the first 100 buyers. Single units also come with attractive discounts for early birds.

About Nifty Colors

Founded in Sumida, Tokyo, Nifty Colors specializes in innovative umbrella design and production. Their commitment to providing quality, fashionable, and functional umbrellas has made them a leader in the industry. For inquiries and more information, visit their official website here.

To follow their latest updates, check out their social media: Instagram, Twitter, and Facebook.

Don’t miss out on the chance to beat the heat with Nifty Colors' cutting-edge Radi-Cool umbrella, your must-have companion for this summer!