#USA #New York #Engrain #fee transparency #Brynson

Brynson™ Partners with Engrain to Enhance Fee Transparency

In a significant move within the multifamily real estate sector, Brynson™, the creators of Brynsights™, and Engrain have announced a strategic collaboration aimed at improving fee transparency and compliance visibility throughout the leasing process. This initiative emerges as the multifamily industry faces increasing scrutiny regarding 'junk fees' and the need for accuracy in advertised prices.

The Challenge of Fee Transparency

With new regulations emerging from federal and state levels designed to mitigate hidden fees, the multifamily market is compelled to ensure that all prices listed on websites and during digital tours align with actual terms. Brynson's™ Fee Transparency Compliance Monitor™ is set to tackle these challenges effectively by integrating compliance checks into tools already familiar to the industry, particularly through Engrain's innovative interactive mapping software, SightMap.

What is the Fee Transparency Compliance Monitor™?

The Fee Transparency Compliance Monitor™ is a pioneering tool that performs continuous audits of property websites, confirming accuracy in rents and associated fees. The monitor seeks out discrepancies before they can impact potential tenants or draw the attention of regulators. This tool also confirms whether properties utilizing Engrain's SightMap feature have active fee calculators embedded, which provide a visual verification of pricing accuracy.

Key Features of the Partnership

1. Continuous Auditing

The compliance monitor scans property websites on a daily basis, ensuring that everything from rental prices to promotional specials remains consistent and up-to-date.

2. Visual Validation

When a fee calculator is present within the SightMap framework, Brynsights™ highlights this in its scans, giving operators a clear picture of their price reporting accuracy.

3. Permanent Proof

Every audit conducted is timestamped and archived, furnishing operators with a verifiable compliance record. This documentation serves as a safeguard against disputes, regulatory penalties, and any risks to their reputational standing.

Creating a Competitive Edge

Anthony Paganucci, the CEO and Founder of Brynson™, asserts that fee transparency goes beyond mere compliance; it is integral to cultivating trust with renters. "By teaming up with Engrain, we are transforming compliance into a competitive edge, enabling operators to present pricing with complete confidence backed by solid evidence," Paganucci stated.

Improving the Renter Experience

For tenants, this partnership translates into enhanced clarity regarding pricing as they navigate their leasing journey online. The ability to access accurate pricing information in real time fosters a sense of security during their search for a new home.

Operators benefit from a dashboard that provides a comprehensive overview of compliance based on an interactive map, bringing together marketing, operations, and regulatory compliance into one centralized platform.

Brent Steiner, the Founder and CEO of Engrain, emphasizes the changing expectations of modern renters. “Today’s renters seek detailed cost disclosures and all-in price calculators. The Fee Transparency Compliance Monitor™ ensures this data is auditable and accessible for our clients,” he remarked.

A New Era of Accountability

This integration of Brynson's compliance intelligence with Engrain's cutting-edge map technology stands poised to redefine how multifamily operators uphold pricing integrity and maintain consumer trust. As Paganucci points out, waiting for regulatory fines or negative press to identify inconsistencies is no longer feasible; compliance must be integrated into the routine tools utilized by leasing teams.

About Brynson™

Brynson™ is a trailblazer in real estate consulting renowned for introducing Brynsights™, the first unbiased intelligence platform specifically for multifamily real estate. With a commitment to empowering owners and operators to make informed decisions as they navigate an evolving market, Brynson™ aims to maximize leasing performance and enhance overall operational efficiency.

For more information, visit www.brynson.com.

About Engrain

Engrain is dedicated to revolutionizing how individuals find, lease, and manage properties. Recognized as a leader in interactive touring technology and map-based data visualization, Engrain provides clients with tools to engage prospects and boost operational performance significantly.

Learn more at www.engrain.com.