Sweet Summer Collaboration: LANEIGE and Baskin-Robbins Launch Lip Sleeping Mask

Sweet Summer Collaboration: LANEIGE and Baskin-Robbins

In a delightful melding of skincare and nostalgic flavors, LANEIGE, the leading Korean beauty brand, has partnered with the iconic ice cream chain Baskin-Robbins to introduce a limited-edition Rainbow Sherbet Lip Sleeping Mask. This sweet collaboration offers fans a unique way to hydrate their lips while celebrating one of summer’s favorite flavors.

The ambassadress for this vibrant launch, Sydney Sweeney, has long expressed her love for Baskin-Robbins' Rainbow Sherbet ice cream, which has remained her top favorite since childhood. The new Rainbow Sherbet Lip Sleeping Mask encapsulates the essence of her beloved flavor, marking a full-circle moment for the star and her favorite brands.

The Sweet Details

Designed for hydration and a touch of whimsy, this unique lip mask features LANEIGE's innovative marbling technology. The lip mask combines an enticing swirl of orange, pineapple, and raspberry aromas, closely mirroring the bright colors and flavors of the classic Rainbow Sherbet ice cream. Each application promises to provide eight hours of hydration, making it ideal for overnight use or daily wear in conjunction with other lip products.

Julien Bouzitat, General Manager of LANEIGE USA, emphasizes the fun and innovative aspect of this collaboration. “By creating a lip mask that captures the refreshing delight of Rainbow Sherbet, we’re not only adding a fruity twist to our skincare routine but also celebrating our position as the number one lip treatment brand in the U.S. for three consecutive years.”

A Celebration of Flavors

To further celebrate this delicious partnership, Baskin-Robbins has launched a special menu titled “Sweet on Sydney,” featuring the Rainbow Sherbet in both “Sydney's Signature Scoop” and “Sydney's Signature Fizz.” This menu addition underscores the connection between the two brands and offers fans even more ways to indulge in Sydney’s favorite flavor.

Nicole Boutwell, Vice President of Brand Marketing for Baskin-Robbins, expressed excitement at the collaboration, stating, “Teaming up with LANEIGE to bring the bright, fruity fan favorite to life in such a fun and unexpected way was a dream collab.” The combination of skincare and culinary delight reflects a shared commitment to treating consumers with joy and nostalgia.

Baskin-Robbins aims to elevate this summer experience for its patrons even further through promotional events. Guest interactions will include giveaways at select Baskin-Robbins locations where customers can receive the new lip mask. Starting on July 15, 2025, LANEIGE will reach out to their community in a truly unique way, offering the first 100 people at select locations a free Rainbow Sherbet Lip Sleeping Mask.

Shop Now

The LANEIGE Rainbow Sherbet Lip Sleeping Mask will be available exclusively at Sephora and on Laneige.com, starting July 15, 2025, for a limited time. With a price tag of $25, this pop of summer is not only a pampering treat but also a chance to indulge in the nostalgic flavors of youth.

This collaboration highlights a significant trend in the beauty industry, where brands are starting to fuse aspects of food with skincare, leading to creatively engaging products. As the demand for fun, flavorful beauty solutions grows, it’ll be interesting to see how other brands take inspiration from such delightful partnerships.

In conclusion, whether you apply the lip mask at night or use it to refresh your lips during the day, the combination of LANEIGE and Baskin-Robbins ensures that your summer beauty routine will be sweet and satisfying. Mark your calendars for National Ice Cream Day on July 20, 2025, when fans can also enjoy a free scoop of Rainbow Sherbet at participating locations. Don’t miss out on this sweet chance to celebrate summer with a twist—your lips will thank you!