Indulge in Gourmet Happiness with New Tofu Products by Morinabon

In an age where health consciousness meets the need for convenience and savings, Morinabon Co., Ltd. is stepping into the spotlight with its latest offerings: Beef Tendon Meat Tofu Mix and Chicken Soboro with Sauce Tofu Mix. Set to launch on August 10, 2025, these products are designed to transform your dining experience with minimal effort.

Product Features

Both products are remarkably simple to prepare. All you need is a block of tofu and the respective mix, and in minutes, you have a main dish ready for your table.

- Beef Tendon Meat Tofu Mix:

- This mix features tender, melt-in-your-mouth beef tendon cooked with a delectable sweet and savory sukiyaki sauce enriched with the umami of bonito and kelp broth, making it an irresistible option for rice lovers.

- Chicken Soboro with Sauce Tofu Mix:

- Packed with locally sourced chicken soboro and carrots, this mix combines the essence of Chinese cuisine with a delicious salty sauce boosted by the flavors of clams and scallops. It's another fantastic way to enhance your rice dishes.

Easy Preparation Method

Preparation couldn't be easier. Simply place the tofu in a deep microwave-safe container, add the mix, and stir lightly. Cover loosely with plastic wrap and heat in the microwave for 3 minutes and 30 seconds at 500W or 3 minutes at 600W. Alternatively, these dishes can also be prepared on the stovetop, allowing versatility for home cooks seeking convenience.

Background of Development

In today's market, where food prices are rising, tofu has remained a relatively affordable and healthy ingredient, with a 74% intention to use it. Research unveiled a dual perception: while it is considered nutritious and delicious, consumers also express concerns regarding tofu's lack of volume as a main dish and its underwhelming presentation. These insights drove Morinabon to create meals that satisfy the palate without requiring extra preparation.

Bringing Variety and Satisfaction to Mealtime

These two new mixes are not only synonymous with convenience but also add a touch of elegance to your table. For many, the idea of cooking beef tendon feels laborious, as 81% of participants in a survey found it time-consuming, causing reluctance to incorporate it at home. Likewise, the complexities of making a good sauce, such as clumping cornstarch, make homemade sauce unappealing for nearly half of surveyed consumers. Morinabon’s easy microwave preparation addresses these cooking challenges, ensuring a fulfilling dinner awaits after a long day at work.

Product Overview

- Product Name: Beef Tendon Meat Tofu Mix / Chicken Soboro with Sauce Tofu Mix
- Contents: 200g / 185g
- Packaging: 10 packs per case
- Storage: Store at room temperature away from direct sunlight
- Shelf Life: 450 days
- Retail Price: 300 JPY (excl. tax) / 324 JPY (incl. tax)

With these culinary delights, Morinabon encourages everyone to indulge in delicious, healthful meals that save time and money, making every meal feel special.