#Japan #Tokyo #ISSEN #STRY #WANBEE

STRY Corporation Partners with ISSEN for Pet Supplements

STRY Corporation, headquartered in Chuo City, Tokyo, has recently announced its partnership with ISSEN Corporation to support the launch of "WANBEE," a pet supplement aimed primarily at dogs. This collaboration marks a strategic move to enhance branding and facilitate cross-border business operations for ISSEN, whose mission resonates deeply with STRY's vision of creating an inclusive future for pets and their owners.

The Rationale Behind the Partnership

With a core value of "Beyond the Border," STRY aims to transcend conventional boundaries to create a new platform where goods, people, industries, and opportunities intersect. The company has a significant track record, working alongside governments, educational institutions, and private enterprises on diverse international initiatives, including recovery policy proposals and cross-border consultancy. STRY’s collaboration with ISSEN aligns with its goal of ensuring pets and their owners do not become divided due to age or circumstance. STRY’s comprehensive support for ISSEN includes everything from establishing its back-office operations to product branding and leveraging its international network to facilitate cross-border ventures.

Support Provided by STRY

In this partnership, STRY will assist ISSEN and its product "WANBEE" in the following areas:

1. Back-Office Support for ISSEN
STRY has committed to provide comprehensive back-office assistance to ISSEN, which was founded in 2025. This support allows ISSEN to focus on business growth without being bogged down by administrative tasks. By helping to establish and operate the management department, STRY aims to facilitate the swift and stable foundation for ISSEN's operations.

2. Branding Support for WANBEE
STRY will also aid in enhancing the brand value of "WANBEE," a supplement designed for both dogs and cats. By adhering to the principle of providing "quality that families want to offer," STRY will help develop effective strategies to communicate the product's benefits to the market. WANBEE emphasizes its unique formulation, which incorporates veterinary insights alongside a design that eliminates common additives such as salt, sugar, and artificial preservatives.

3. Facilitating Cross-Border Business
A critical aspect of WANBEE’s formulation includes high-quality, six-year-grown Korean ginseng. STRY will employ its international network to facilitate the importation of this vital ingredient, acting as an intermediary between suppliers in South Korea and ISSEN. This collaboration is expected to establish a stable quality and supply chain for the essential ginseng component of WANBEE.

Overview of WANBEE

Designed for pets as they age, WANBEE serves as a gentle daily supplement that supports eye health, skin care, joint maintenance, and overall vitality. It’s particularly tailored to be integrated into the daily care routines of pets transitioning into their senior years (ages 5 to 7).

Features of WANBEE:

• - Carefully Selected Ingredients: Made with high-quality six-year-grown Korean ginseng, renowned for its nourishing properties.
• - Veterinarian-Recommended Composition: Incorporates various beneficial ingredients including fermented glucosamine and lutein, aimed at maintaining pet health.
• - Easy-to-Consume Format: Offered in small capsules weighing just 250 mg, making it easy to add to daily meals.
• - Official Product Website: WANBEE

About ISSEN Corporation

Founded in 2025, ISSEN is committed to creating reliable healthcare options that ensure pet owners don’t give up on finding ways to enrich their and their pets' lives. The company focuses on producing lifestyle brands, product development, and creative consulting that enhances the human-animal bond.

Company Overview:

• - Company Name: ISSEN Corporation (ISSEN CO.,LTD.)
• - CEO: Kaoru Makita
• - Location: 3rd Floor, R-Cube Aoyama, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo 107-0061
• - Company URL: ISSEN

About STRY Corporation

STRY Inc. aims to create future industries and cross-border business opportunities through its extensive international network based in Japan and Sri Lanka, spanning Asia, the Middle East, and Europe. STRY provides comprehensive support, from strategy formulation to alliance building and practical execution, while respecting cultural, regulatory, and business practice differences.

Company Overview:

• - Company Name: STRY Corporation (STRY Inc.)
• - CEO: Yusei Sakamoto
• - Established: 2024
• - Location: 6th Floor, N&E BLD, 1-12-4 Ginza, Chuo-ku, Tokyo
• - Company URL: STRY

For Media Inquiries:

For more information regarding this partnership or to learn about WANBEE, please contact STRY Corporation’s public relations department at their official website.