#Japan #Tokyo #Rease #Fidii #CreditValue

Rease Unveils Fidii: A Game-Changer in Fintech

In a strategic move aimed at redefining personal credit values, Rease Inc. has launched its new fintech brand, Fidii, which promises to reshape the landscape of financial services. Based in Shinjuku, Tokyo, Rease has been operating under the mission of maximizing individual credit values. With the introduction of Fidii, the company is set to further expand its offerings into the fintech realm, delivering new value to its users.

The Mission Behind Fidii

Rease's mission has always been clear: to enhance the credit value of individuals. Having previously focused on the rental guarantee sector with its flagship SaaS product, Rental Guarantee Cloud, the company has integrated features such as AI-based evaluations, contract management, and debt recovery. Now, as the firm enters a new strategic phase, Fidii aims to broaden the scope of credit enhancement through BtoBtoC business models.

The launch of Fidii reflects Rease's commitment to creating more extensive credit value. By providing services that optimize credit scoring and personalize financial services, Fidii is expected to significantly elevate the way individuals interact with their credit history.

What is Fidii?

Fidii serves as a representation of Rease's vision to maximize personal credit values. It diverges from the traditional Rental Guarantee Cloud by focusing on the utilization of credit data. The brand aims to offer BtoBtoC financial services based on individuals' credit histories, encompassing payment processing and various other solutions that enrich user experience.

Some of the services under the Fidii brand will include functionalities for rental guarantee companies, such as application and assessment processes, credit information verification, debt collection, auto-call, and QR code payment features. Furthermore, Fidii plans to roll out beta versions of its new services within the year.

The Inspiration Behind the Name 'Fidii'

The name Fidii is derived from several concepts: the Latin word Fides, meaning trust or credit, paired with Finance, ID (for credit verification), Individual, and Inclusion. This combination reflects Rease's aspiration to broaden the possibilities for individuals through trust and credit.

Insights from CEO Yasunori Nakamichi

Yasunori Nakamichi, CEO of Rease, expressed the ambitions behind Fidii. He stated, "Fidii is our commitment to applying our knowledge and expertise in credit data to transform society. We aim to turn the often-invisible worth of credit into a powerful tool that every individual can leverage. Through Fidii, we aspire to facilitate a financial experience that enables all people to trust their potential and shape their future. This is more than service provision; it’s our mission to build the infrastructure for a new credit society."

As Rease continues its journey under the Fidii brand, the organization is determined to unlock the maximum credit value for individuals, cultivating a society where everyone can live more freely and positively.

About Rease Inc.

Founded in September 2018, Rease is a startup focused on creating a credit economics platform at the crossroads of real estate and finance. As a part of the CreditTech sector, it aims to enhance the credit economy through innovative solutions like the Rental Guarantee Cloud and the room-search application Smeta.

• - Established: September 13, 2018
• - CEO: Yasunori Nakamichi
• - Location: Nishishinjuku Metro Building, 7-9-16 Nishishinjuku, Shinjuku-ku, Tokyo
• - Website: Rease Inc.
• - Rental Guarantee Cloud: Rental Guarantee Cloud
• - Smeta: Smeta