#Japan #AI Technology #Tokyo #nubia #Kento Yamazaki

Nubia Unveils New Campaign Featuring Kento Yamazaki

ZTE Japan has released a fresh web commercial for its smartphone brand, Nubia, featuring popular actor Kento Yamazaki. The new ad, which debuted on March 25, 2026, centers around the slogan “Put the power of AI in your hands.” This campaign celebrates the integration of advanced AI technology with innovative foldable devices, promising users an upgraded smartphone experience.

Concept for 2026: Embracing AI Technology

Last year, Nubia made waves in the Japanese market with its unique slogan, “That smartphone is unusual.” Now, as they enter their third year, Nubia is shifting focus to highlight the power of AI. This year’s slogan paves the way for a creative exploration of how AI can enrich daily life through cutting-edge smartphone technology.

Exploring the Story Behind the New Web Commercial

In the new commercial, Kento Yamazaki showcases his talents by cleverly playing dual roles. He interacts with himself in scenes, navigating the features of the powerful Nubia Fold and the compact Nubia Flip 3. The commercial artfully depicts how AI seamlessly integrates into everyday life, elevating the smartphone experience beyond mere functionality.

Nubia’s visual storytelling captures stunning imagery and cinematic beauty, reminiscent of a brand movie. Audiences can watch the full-length commercial on YouTube, which beautifully encapsulates the essence of the new Nubia brand message.
Watch the commercial here!

In addition, detailed information on the campaign’s themes and products will be available on Nubia’s official website later on.
Visit the official Nubia website

Introduced Product Lineup to Stimulate Sensibilities

As part of the campaign, ZTE Japan introduced four attractive models from its lineup currently available for purchase. Consumers looking for innovative smartphones can find these models at various carriers and retail outlets:

1. Nubia Fold
Discover a new dimension with the Nubia Fold. Its impressive display area enhances video viewing and multitasking, making it an exceptional flagship model. The AI functionalities ensure that it excels in a variety of settings, from work to entertainment.
Explore Nubia Fold
Available at: Y!mobile

2. Nubia Flip 3
Stay in the spotlight even when closed! It features a palm-sized design and an external display that allows for smart operations while closed. Streamlined AI functions make daily tasks effortless and intuitive.
Learn more about Flip 3
Available at: Y!mobile

3. Nubia S2
The new standard in cost performance. With its stylish design and convenient size, the Nubia S2 redefines everyday smartphone experiences with AI cameras and useful features.
See details for S2
Available at: Y!mobile

4. Nubia S2R
Designed for safety and visibility, this model, catered to children’s first smartphone, features a “Junior Mode.” It allows parents to manage app usage times and share location information, alleviating parental concerns with its reliable design.
Check out Nubia S2R
Available at: Rakuten Mobile

Exciting Giveaway: Which Phone Do You Prefer?

To celebrate the launch of the new web commercial, Nubia is hosting a special giveaway on their official X (formerly Twitter) account.

• - Campaign Name: “Are You Team Fold or Team Flip? #TwoKentoYamazaki Campaign”
• - Duration: From March 26, 2026, to April 5, 2026
• - Prizes: One unit of Nubia Fold and one unit of Nubia Flip 3
• - How to Enter: Follow the official Nubia account (@nubia_japan) and repost with the hashtag indicating your preference for either the Fold or the Flip.

Stay tuned for further details, as another campaign will launch on April 6 with additional exciting offers!

Behind the Scenes: Making of the Commercial

A behind-the-scenes look from the shoot is now available on YouTube, featuring Kento Yamazaki bringing his characters to life, showcasing a mix of focused determination and relaxed moments with the newest devices.
Watch the making of here

About ZTE Japan

With 16 years of dedicated service in the Japanese market, ZTE continues to innovate and provide top-notch products. In 2023, they surpassed one million units shipped. As they move forward with the global strategy for the Nubia brand, they will present fresh and unique options for Japanese consumers in 2024.

Company Name: ZTE Japan Corporation
CEO: Shuu Tou
Location: 32nd Floor, Triton Square Office Tower Z, Harumi 1-8-12, Chuo-ku, Tokyo
Established: April 1, 2008
Business Focus: Import, export, sales, leasing, and rental of electronic communication devices and software.
Company URL: https://www.ztedevices.com/jp/