Choice Hotels Launches Generous Points Donation Program for California Wildfire Relief
Choice Hotels International, Inc. has recently initiated a commendable donation campaign aimed at supporting the American Red Cross in its relief efforts for the victims of the significant wildfires that have affected California in 2025. This initiative is especially aimed at the Choice Privileges members who are encouraged to donate their reward points to assist those in dire need during this challenging time. Notably, the company has pledged to match these donations, providing a boost to the total contributions made by its members, with a matching limit set at $25,000.
Megan Brumagim, Vice President and Chief Sustainability Officer at Choice Hotels, expressed the company's commitment to aiding the communities grappling with the aftermath of the wildfires. 'By matching donations, we hope to amplify the impact of our members' generosity and provide much-needed assistance to those in need,' Brumagim stated. She emphasized the importance of coming together in times of crisis and how even small contributions can collectively result in significant change.
This initiative is not the first of its kind from Choice Hotels. In November 2024, the company, alongside its associates and the Choice Privileges program members, had successfully raised over $160,000 to support the American Red Cross's efforts following the damaging Hurricanes Helene and Milton that affected several communities in the Southeast. This demonstrates the company’s ongoing commitment to social responsibility and its proactive approach to supporting communities during times of need.
The campaign aims to encourage members to donate their Choice Privileges points, a reward system that allows frequent guests to earn points during their stays, which can then be converted into various benefits, including donations. To make a donation of Choice Privileges points, members need to visit Choice Hotels Donation Page. For those wishing to make monetary contributions to the American Red Cross, they can do so through the organization’s donation page at American Red Cross Donation Page.
Aside from the member donations, the initiative will also benefit from the broader Choice Gives program, a corporate charity matching mechanism that encourages employees to contribute to charitable causes. This program highlights the company’s dedication to not just hotel operations but also being a responsible corporate citizen that gives back to the communities it serves.
Choice Hotels has a robust history of social responsibility, demonstrated by its earlier donations and its active involvement in various relief efforts. The company recently released its Environment, Social, and Governance Report, which details its commitment to sustainability and corporate responsibility.
This donation campaign during a time of crisis showcases how corporate entities can become vital partners in humanitarian efforts. As communities in California face the aftermath of the devastating wildfires, Choice Hotels’ commitment stands as a beacon of hope, encouraging others in the industry and beyond to follow suit and contribute in meaningful ways. With every point donated, members of the Choice Privileges program can play an integral role in supporting those who have lost so much due to these natural disasters. Together, they can help in the long process of recovery and rebuilding the affected areas, transforming a devastating situation into an opportunity for community support and resilience.
Megan Brumagim, Vice President and Chief Sustainability Officer at Choice Hotels, expressed the company's commitment to aiding the communities grappling with the aftermath of the wildfires. 'By matching donations, we hope to amplify the impact of our members' generosity and provide much-needed assistance to those in need,' Brumagim stated. She emphasized the importance of coming together in times of crisis and how even small contributions can collectively result in significant change.
This initiative is not the first of its kind from Choice Hotels. In November 2024, the company, alongside its associates and the Choice Privileges program members, had successfully raised over $160,000 to support the American Red Cross's efforts following the damaging Hurricanes Helene and Milton that affected several communities in the Southeast. This demonstrates the company’s ongoing commitment to social responsibility and its proactive approach to supporting communities during times of need.
The campaign aims to encourage members to donate their Choice Privileges points, a reward system that allows frequent guests to earn points during their stays, which can then be converted into various benefits, including donations. To make a donation of Choice Privileges points, members need to visit Choice Hotels Donation Page. For those wishing to make monetary contributions to the American Red Cross, they can do so through the organization’s donation page at American Red Cross Donation Page.
Aside from the member donations, the initiative will also benefit from the broader Choice Gives program, a corporate charity matching mechanism that encourages employees to contribute to charitable causes. This program highlights the company’s dedication to not just hotel operations but also being a responsible corporate citizen that gives back to the communities it serves.
Choice Hotels has a robust history of social responsibility, demonstrated by its earlier donations and its active involvement in various relief efforts. The company recently released its Environment, Social, and Governance Report, which details its commitment to sustainability and corporate responsibility.
This donation campaign during a time of crisis showcases how corporate entities can become vital partners in humanitarian efforts. As communities in California face the aftermath of the devastating wildfires, Choice Hotels’ commitment stands as a beacon of hope, encouraging others in the industry and beyond to follow suit and contribute in meaningful ways. With every point donated, members of the Choice Privileges program can play an integral role in supporting those who have lost so much due to these natural disasters. Together, they can help in the long process of recovery and rebuilding the affected areas, transforming a devastating situation into an opportunity for community support and resilience.
Topics Consumer Products & Retail）
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