#Japan #Tokyo #Baby Products #CLAS #Subscription Service

Supporting Families Amid Rising Costs: CLAS Expands Baby Products Rental Service

In light of the ongoing increase in living costs, CLAS, operated by Class Co., Ltd. (based in Meguro, Tokyo), has announced a nationwide expansion for its baby products rental service beginning February 9, 2026. This new initiative aims to alleviate the financial burden on families, particularly as many are struggling with escalating expenses related to childbirth preparations.

Background: Addressing Rising Baby Preparation Costs

Starting in October 2024, the government will enhance child allowances; however, the surge in global raw material and shipping costs has largely affected the pricing of quality baby products that are essential for new parents. Particularly, larger items like cribs are often expensive up front, becoming a significant concern for households during crucial life events like childbirth.

CLAS offers an attractive alternative: the opportunity to rent high-quality products for a reasonable monthly fee. This approach not only makes essential items more accessible but also reduces the financial pressure surrounding childbirth preparation, ensuring that families can create their ideal child-rearing environments without breaking the bank.

How CLAS Solves Parenting Challenges

1. Significant Reduction in Initial Costs

Studies show that expectant parents typically use a crib for approximately six months, with over 80% of CLAS customers opting to return items within nine months (based on internal data). By allowing families to utilize baby products on a monthly basis rather than making hefty purchases, CLAS assists in spreading out costs, enabling parents to allocate savings towards daily expenses or future needs.

2. Nationwide Delivery Expansion

Thanks to improved logistics, CLAS can now serve families across Japan, regardless of where they reside. This means that high-quality baby products are now accessible to many more families at affordable monthly rates, creating a convenient shopping experience.

3. Elimination of Disposal Hassles

For busy parents, the disposal of large items or even the task of selling them online can be daunting. With CLAS, returning an item is as simple as submitting a request via smartphone, and products will be picked up directly from customers’ homes. This simple process gives parents more time and space to focus on their families.

Ensuring Quality at CLAS

With over 100,000 products recycled around 300,000 times, CLAS possesses extensive expertise in maintaining baby product quality. Every product goes through a meticulous inspection process, designed by staff with over 30 years of experience in quality control for baby items. In addition, professional cleaners and trusted external experts handle product cleanings to guarantee the hygiene and safety standards that customers expect.

To find out more about CLAS’s maintenance process, visit our website.

Nationwide Coverage

As part of its national rollout, CLAS plans to gradually expand its selection of baby products available for delivery across Japan (excluding some areas, such as Okinawa, remote islands, and certain regions).

Areas Covered:

Currently, products shipped include baby items, with delivery available in major regions such as:

• - Tokyo
• - Kanagawa
• - Saitama
• - Chiba
• - Osaka
• - Kyoto
• - Hyogo

Delivery to all regions will include: Products labeled with “Sagawa Express Returns” on their detail pages are eligible for nationwide delivery (excluding Okinawa, remote islands, and certain areas).

Monthly Rental Rates (as of February 6, 2026):

• - Crib: ¥3,300/month
• - Bouncer: ¥2,420/month
• - Baby Carrier: ¥2,970/month
• - Baby Scale: ¥1,400/month

Parents can also take advantage of offering the option to purchase items they initially rented, with fees deducted from any purchase price.

About CLAS

CLAS operates a unique rent-and-subscribe service that simplifies the use of durable consumer goods like furniture and home appliances. Interested customers can start with a monthly rental, explore purchase options later, or return items when they no longer need them, all while contributing to environmental sustainability. CLAS has demonstrated a significant reduction in CO2 emissions and waste generation compared to traditional sales models, achieving a 36% reduction in CO2 emissions and 38% in waste by reusing products.

For more information on CLAS and to see what they offer, visit CLAS's website.

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