Tambourine Launches New Website for Ted Turner Reserves to Promote Conservation Efforts
Tambourine Launches a New Website for Ted Turner Reserves
On December 17, 2025, Tambourine, a leading global company in hotel marketing technology, proudly announced the launch of a brand new website dedicated to the Ted Turner Reserves. This collection of eco-friendly luxury properties spreads across an impressive one million acres in the rugged landscape of the American Southwest. This innovative digital platform is designed not only to highlight the beauty of these reserves but also to articulate the brand’s ongoing conservation mission and foster a deeper connection to nature through engaging storytelling.
Ted Turner Reserves includes four stunning properties located in New Mexico: Vermejo, Sierra Grande, Armendaris, and Ladder. Each site offers a unique blend of sustainable hospitality and embodies the visionary spirit of Ted Turner, the founder. The newly designed website captures the essence of these fantastic locations through captivating images, intuitive user experiences, and narratives that invite potential visitors to immerse themselves in the natural surroundings, wildlife, and conservation initiatives.
Ali Sheikh, the Associate Creative Director involved in the project, expressed his excitement by stating, "Working with Ted Turner Reserves has been an incredible opportunity to help communicate a story that transcends travel. This project allowed us to merge design, technology, and emotion to reflect a brand that not only offers exceptional stays but also serves a larger mission to protect and restore the natural world."
This website is more than just a digital brochure; it represents a commitment to environmental stewardship as it encourages travelers to explore the stunning landscapes of the American Southwest while participating in the preservation efforts of these wild habitats for future generations. Jade McBride, President of Ted Turner Reserves, articulated this vision perfectly when she stated, "Our goal was to create a digital home that honors Ted Turner's lifelong commitment to conservation. Tambourine helped us translate our mission into a visual and emotional journey—one that encourages guests to connect more deeply with nature and understand the impact of their stay."
As guests access the new website at tedturnerreserves.com, they will find not only information about the various properties available but also details on the sustainable practices employed at each location. From wildlife conservation programs to eco-friendly accommodations, visitors can learn about Ted Turner's significant contributions to environmental preservation.
Ted Turner Reserves is committed to offering more than just luxurious lodging; it strives to connect individuals with the natural world around them. With an unparalleled experience that captures the essence of the American wilderness across 1.1 million acres, guests can engage in outdoor activities while enjoying a rich sense of place.
Tambourine, with its reputation as a trailblazer in hotel marketing technology, is set to revolutionize the way hotels connect with their guests through integrated solutions that emphasize direct engagement and solve industry challenges. Traditional hospitality marketing is evolving, and Tambourine’s latest project with Ted Turner Reserves underscores the impact of thoughtful design and storytelling in communicating purpose-driven missions.
Moreover, the website launch coincides with Tambourine's broader commitment to innovation within the hospitality sector, as they continue to be trusted partners for hotel brands across 47 countries. Their advanced solutions not only facilitate revenue growth but also contribute to a sustainable narrative that reflects modern travelers' interests in eco-friendliness and social responsibility.
In conclusion, the new Ted Turner Reserves website exemplifies what can be achieved when technology, design, and storytelling come together to highlight a critical mission of conservation. As the world becomes more aware of environmental challenges, this initiative allows travelers to engage meaningfully with nature while enjoying the luxuries of a modern hospitality experience. By booking a stay, visitors are not only supporting these properties but also becoming part of an ongoing journey towards preserving the natural legacy of the American Southwest for generations to come.