#Japan #Tokyo #Trading Cards #User Growth #Toregato

'Toregato' Achieves Milestone of 1 Million Monthly Users

In August 2026, the trading card lottery site, 'Toregato,' operated by Trecapro Co., Ltd. (headquartered in Minato, Tokyo), successfully surpassed the landmark of 1 million monthly users, registering a staggering 1,021,930 users and generating 2,492,391 page views. This increase represents a remarkable growth of 2.54 times in user numbers and an even more impressive 3.31 times in page views compared to July 2026.

Monthly Achievements

The metrics reflect a significant boost in both new and returning users. In July, the total number of users stood at 402,578, along with 753,766 page views. The latter half of the year witnessed an influx of new faces in the trading card community, showcasing the rising popularity of 'Toregato.' Among the total users, 224,253 were returning visitors, representing a surge of 3.10 times from the previous month.

New visitors made up a substantial portion of the rise, with 952,494 new users joining in August compared to 397,481 in July. The sessions for the site reached 1,851,735, indicating high engagement levels.

Key Engagement Findings

The increase in user engagement can be attributed to a combination of factors. Specifically, 'Toregato' highlights that 84.5% of its users accessed the site via Safari browsers, which employ Intelligent Tracking Prevention (ITP). ITP imposes limitations on cookie retention, potentially causing users to appear more frequently in analytics than they actually visited, complicating precise user counting.

The popularity of specific products also drove traffic, with the highly sought-after Pokémon Card 30th Anniversary Pack drawing 682,613 page views, making it the most viewed page in August. Another contender was the One Piece Card, registering 387,579 views.

Notably, the analysis from August 31, 2026, revealed that 98.3% of lottery entries for the Pokémon pack closed before the release date, indicating an early interest from consumers. This trend hints at a shift in the demographics of individuals seeking to participate in card lottery systems.

In surveys conducted by 'Toregato,' 36.3% of participants indicated they began entering lotteries only in 2026, suggesting that there is a growing pool of interested new users. However, it is pertinent to note that survey responses primarily came from site followers, which may not accurately reflect the entire visitor demographic.

User-Friendly Interface and Updated Data

'Toregato' emphasizes the continuous update of its data, ensuring users have access to the latest lottery and pre-order information for various trading cards. As of August 31, 2026, the site listed 480 stores and 364 ongoing or upcoming lottery entries, aiming to simplify the application process by categorizing products by deadline and store.

Users can conveniently search for lotteries and track deadlines, facilitating a smoother experience for those wishing to obtain unopened boxes at retail prices. The platform aggregates information from major retailers, including Amazon.co.jp, Rakuten Books, and Yodobashi, ensuring comprehensive coverage of the trading card market.

Company Overview

Trecapro Co., Ltd., founded on May 1, 2026, and led by CEO Kosuke Kishida, specializes in internet advertising and the operation of web media centered around trading cards. With a capital of 9.9 million yen, the company is strategically located in Tokyo and has been making significant strides in the dynamic market of trading cards.

For further information, you can visit their official website at Toregato and their corporate site at Trecapro.

As 'Toregato' continues to grow, it stands as a prominent player within the trading card community, enriching the experience of those who aspire to partake in the excitement of card lotteries.