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Upcoming Marketing Technology Fair 2026

The Marketing Technology Fair is back, celebrating its 14th edition this year, dedicated to enhancing Japan's marketing capabilities. Scheduled for February 26-27, 2026, at Tokyo Big Sight, this event promises to showcase products covering all aspects of the e-commerce business.

A Hub for Learning

With an impressive lineup, the fair will feature nearly 100 free seminars covering diverse themes such as data marketing, branding, fan/community marketing, and leveraging AI technologies. Featuring prominent figures and experts from industry giants, this two-day event aims to provide invaluable insights for marketing professionals ranging from startups to established brands.

Participating companies include renowned names like Matsuo Research Institute, Sanrio, Alibaba.com, Saishunkan Pharmaceutical, FamilyMart, Ryohin Keikaku, and Yahho Brewing. Each of these organizations will contribute unique perspectives and case studies, making this an unmissable opportunity for knowledge exchange.

Free Seminars Galore

The standout feature of this year's fair is the extensive number of seminars scheduled. Attendees can benefit from around 100 seminars conducted by industry leaders. Experts such as Taro Hayashi from Mizkan, Maki Tanaka from Saishunkan, and Jun Sato from Yahho Brewing will discuss crucial topics, ensuring there’s something for everyone.

Registration for these seminars is free, but prior registration is required. This initiative offers attendees access to a wealth of knowledge without any cost barriers.

Simultaneous Hosting with eCommerce Fair 2026

The Marketing Technology Fair will run concurrently with the 19th eCommerce Fair Tokyo 2026, which has been one of Japan’s largest e-commerce exhibitions for nearly two decades. This unique combination allows attendees to efficiently learn about both online sales strategies and digital marketing in a single visit, maximizing their experience and learning outcomes.

Networking Opportunities

A special networking event for fan and community marketers will take place at the fair, powered by the Community Marketing Promotion Association. This engagement will create a platform for marketers and social media managers to share insights and foster connections. The networking session is scheduled for February 26, 2026.

Special Collaborations and Themes

To enhance the conference experience, a series of special events will be hosted, including:

• - Fan & Community Marketing Lounge: An interactive session designed for community marketers to engage in fruitful discussions.
• - CMC Community Marketing Full-Day Sessions: Dedicated space featuring case studies and best practices in community marketing.
• - Exclusive Seminars: Three special seminars led by renowned experts focusing on community marketing strategies.

Expert Insights

Key speakers include:
1. Taro Hayashi (Mizkan) on building communities.
2. Maki Tanaka (Saishunkan) discussing customer transformation.
3. Jun Sato (Yahho Brewing) on creating meaningful consumer experiences.

Event Details

• - Date: February 26-27, 2026
• - Location: Tokyo Big Sight, East Hall 7
• - Organizer: Informa Markets Japan K.K.
• - Website: Marketing Technology Fair Official Site

As the marketing landscape evolves, the Marketing Technology Fair strives to keep professionals ahead of the curve with cutting-edge insights, real-world applications, and unparalleled networking opportunities. Don’t miss your chance to shape the future of marketing!

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