#Japan #Tokyo #Natori Co. #Pencil Calpas #Pizza Flavor

Introducing the New Pencil Calpas Pizza Flavor!

Natori Co., based in Kita-ku, Tokyo, has announced the release of its latest snack, Pencil Calpas Pizza Flavor, starting from September 7th. This innovative flavor is designed to bring excitement and joy to snacking for families across all ages.

Development Background

The Pencil Calpas has gained popularity as a satisfying dried sausage since its inception. It is well-loved not only as an adult's snack but also as a fun treat for children and families alike. However, snacks are often associated with alcoholic beverages, which can lead to limitations on when and how they are enjoyed. To make Pencil Calpas appealing to younger audiences, the company has developed the delightful Pizza Flavor option. This aims to fulfill consumer demand for new flavors while enhancing the experience of choosing snacks, thereby expanding opportunities to enjoy them as a family.

Product Features

1. A Flavor Kids Love

Combining the sweetness of tomatoes with the savory taste of meat, the Pizza Flavor Pencil Calpas offers a taste that is perfect for satisfying cravings. It's an enjoyable treat suitable for snack time or a little pick-me-up that everyone can enjoy together.

2. Convenient Size for Trying

The packaging features 14 sticks, priced at 500 yen (excluding tax), making it easy for first-time buyers or those hesitant to try new flavors to step into the world of Pencil Calpas without a large commitment.

3. Individually Wrapped for Hygiene and Sharing

Designed for sharing, each Pencil Calpas stick is individually wrapped, ensuring convenience and hygiene—perfect for sharing amongst family or friends.

Developer's Comments

When asked about the key elements of this product, the developers shared their vision of incorporating the widely loved image of pizza into a snack that appeals to a broad audience, from kids to adults. They utilized a base of tomatoes combined with cheese and basil to create a flavor experience that captures the essence of pizza in every bite. Additionally, the product features Natori's original character, Penカルズ, on its packaging, designed to attract consumers and provide a fun and approachable aesthetic.

In the future, Natori plans to continue delivering flavors that bring families together, emphasizing fun and delicious experiences with every snack.

Product Overview

• - Product Name: Pencil Calpas® Pizza Flavor
• - Format: 91g (14 pieces x 6.5g each)
• - Reference Retail Price: 540 yen (including tax)
• - Sales Area (Sales Channels): Nationwide (available in supermarkets, GMS, and the snack sections of convenience stores)
• - Launch Date: September 7, 2026

Get ready to enjoy Pizza Flavor Pencil Calpas—an exciting way to snack and connect with loved ones!