Insignia Capital Group Finalizes Sale of Tillamook Country Smoker to Second Nature Brands

Insignia Capital Group Completes Sale of Tillamook Country Smoker

In a significant development within the snack food industry, Insignia Capital Group has successfully concluded the sale of its portfolio company, Tillamook Country Smoker, to Second Nature Brands. The transaction was finalized as announced on August 10, 2026, further solidifying the market position of both companies in the highly competitive meat snack sector.

Founded in 1975 and based in Bay City, Oregon, Tillamook Country Smoker has established itself as a leading producer known for its clean-label, protein-rich meat snacks. These include products such as beef jerky, meat sticks, and smoked sausages, crafted from simple, natural ingredients. The company's products have gained a strong following and are widely distributed across essential retail channels including grocery stores, clubs, and e-commerce platforms, reaching consumers nationwide.

Insignia Capital Group initially invested in Tillamook Country Smoker back in 2017. Since then, the company has experienced remarkable growth, significantly tripling both revenue and EBITDA. This impressive expansion was facilitated through strategic initiatives such as modernizing manufacturing operations to increase capacity and efficiency. Furthermore, Tillamook broadened its distribution footprint, ensuring its products can be found across various retailers throughout the country. Notably, the launch of the innovative Zero Sugar product line has captured a dedicated following, positioning Tillamook as a leader in one of the fastest-growing categories within the snack industry.

David Lowe, Managing Partner at Insignia Capital Group, expressed his pride in the cooperative efforts with the Tillamook Country Smoker team. He emphasized the accomplishments achieved together, highlighting the promising future that lies ahead for Tillamook as it embarks on its next growth phase under the banner of Second Nature Brands.

Second Nature Brands, whose headquarters is located in Chicago, has built a reputation as a creator of premium snacks that prioritize health without compromising taste. With a diverse portfolio comprising brands such as Kar's Nuts and Sahale Snacks, the acquisition of Tillamook is aligned with their growth strategy that emphasizes innovation and organic expansion across the snack food market.

As Tillamook Country Smoker transitions to Second Nature Brands, Insignia Capital Group remains committed to identifying new opportunities in the consumer and food sectors. Their expertise will continue to drive growth for companies wishing to reach their full potential in the evolving marketplace.

In terms of transaction support, Houlihan Lokey acted as the exclusive financial advisor for both Tillamook and Insignia Capital Group. Additionally, Kirkland & Ellis LLP provided legal counsel to the companies involved in the deal, while Solomon Partners acted as the financial advisor to Second Nature Brands, with Willkie Farr & Gallagher LLP serving as their legal counsel.

Tillamook Country Smoker’s rise since its inception in 1975 reflects not only their dedication to quality and innovation in their product offerings but also the potential for continued growth under new ownership. Consumers can look forward to expanded offerings and an increased presence in the markets as the company harnesses the strengths and expertise of Second Nature Brands.

For additional information about Tillamook Country Smoker and its products, visit TCS Jerky. For more insight into Insignia Capital Group and its strategic objectives, you can visit their site at Insignia Cap. Likewise, details about Second Nature Brands can be found at Second Nature Brands.