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JSA Unveils Author Lineup for 'Greener Data – Volume Three'

In an exciting announcement, JSA, a well-respected global marketing agency specializing in the digital infrastructure landscape, has unveiled the author lineup for the much-anticipated release of 'Greener Data – Volume Three'. Set to launch on Earth Day 2026, this latest installment continues the movement towards a sustainable future, bringing together prominent voices and innovators from around the globe to share their insights and experiences in the realm of sustainable technology.

The book is part of a bestselling series aimed at uniting leaders within the digital infrastructure ecosystem, with a shared vision for promoting sustainable practices and solutions. This volume covers a variety of topics that highlight the innovations driving change in the industry, structured into four compelling sections:

1. The Next-Generation Data Culture Explosion

This section explores how emerging voices and established leaders are steering sustainability within the data center sector. It emphasizes the importance of fostering a culture that is inclusive and ready for the future, thereby paving the way for transformative practices in the digital infrastructure landscape.

2. The Trials of AI

As the adoption of AI technologies skyrockets, this segment delves into the sustainability challenges posed by these advancements. The contributors examine how the benefits of AI can be harnessed while actively working to mitigate its environmental impacts, presenting a balanced view of this dual-edged sword.

3. Innovation Showcase

In this portion, the authors highlight groundbreaking technologies related to power management, cooling systems, and infrastructure design. These innovations exemplify how the digital sector can move towards a more sustainable future, showcasing the potential for positive change through technological advancements.

4. Creating Community

Finally, this section focuses on collaborative efforts within the industry to address the current sustainability crisis. It discusses various initiatives, including academic programs, coalitions, research institutes, and regional hubs, showcasing how these collaborative responses can lead to significant impacts.

A noteworthy aspect of this book is that a portion of the proceeds will support Télécoms Sans Frontières (TSF), the first NGO dedicated to providing telecommunications assistance in emergency situations. This endeavor reflects the commitment of the Greener Data movement to not only promote sustainability but also respond to humanitarian needs in times of crisis.

In conjunction with the book's release, JSA will honor the contributing authors at the Greener Data Exchange Networking Happy Hour, taking place during International Telecoms Week 2025 in National Harbor, Maryland. This exclusive networking event will celebrate the authors' contributions and facilitate connections among sustainability-focused leaders within the global digital infrastructure community.

Jaymie Scotto Cutaia, CEO and Founder of JSA, expressed enthusiasm about the collective contributions, stating, “We celebrate the brilliant minds coming together in Volume Three — innovators who don’t just talk about sustainability, but actively shape it. Their passion and commitment are exactly what this moment calls for.”

Additionally, Courtney Burrows, JSA's Publisher of Greener Data, conveyed excitement for the collaboration among industry thought leaders, hoping to forge a strong, collective voice advocating for meaningful change.

Among the notable authors confirmed for this volume are:

• - Mary Allen, Sustainability Analyst at InsightaaS
• - Dr. Atif Ansar, Foresight Co-Founder
• - Jack Backes, Principal Strategist at Provident Data Centers
• - Steven Carlini, Advocate for Data Centers and AI at Schneider Electric
• - Vicki Worden, CEO of Green Building Initiative

These contributors join the ranks of previous authors featured in the first two volumes of the series. Readers are encouraged to check out GreenerData.net to discover more about these influential voices and upcoming developments leading to the book's launch.

Through the Greener Data initiative, JSA aims to facilitate essential dialogue, education, and collaboration within the digital infrastructure industry, actively supporting the journey towards collective net carbon zero goals. With a robust network of resources including virtual roundtables and sustainability partner directories, the movement aspires to cultivate an informed and proactive community dedicated to environmental stewardship.

For more updates, follow JSA on LinkedIn, where additional announcements leading up to the book release will be shared, including details on contributing thought leaders and their impactful work in the field.

To find out more about JSA and its commitment to elevating brands within the tech and data center industries, visit jsa.net.