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Minimal The Edition: A New Era for Gifting in Chofu

On March 28, 2026, the beloved Japanese specialty chocolate brand, Minimal, is set to open its fifth store, Minimal The Edition, in the bustling Forest Square Senkawa shopping center, located in Chofu City, Tokyo. With the rise in demand for gifts and souvenirs, this new store aims to cater specifically to those seeking quality chocolate options for gifting.

A New Concept for Gifting

Minimal The Edition marks a milestone as the brand's first gift-focused outlet. Unlike other Minimal locations where chocolates are simply displayed, this store offers a curated experience, allowing customers to explore and select chocolates based on flavor profiles, origins, and intended uses. The aim is to redefine gifting by re-editing their cherished products through the lens of gift-giving, providing a comprehensive Minimal experience in one location.

Exclusive New Creations

To celebrate the grand opening, Minimal will unveil three exclusive chocolate creations that are only available at this location:

1. Cake Chocolat
- Five varieties will be introduced, each crafted to melt gracefully in your mouth, making them perfect as snacks or gifts. They include:
- Nutty: A blend of Ghanaian and Haitian cacao, delivering a nutty aroma and rich sweetness.
- Aluaco: Using Colombian cacao, this variant features fruity notes with a subtle hint of red wine.
- Blonde: Made with roasted white chocolate providing a rich, caramel flavor.
- Passion Fruit: A refreshing option with passion fruit mixed into white chocolate.

Each piece is designed to be modestly packaged for easy gifting, aiming not to impose on recipients but instead serve as a thoughtful treat for friends or acquaintances. Additionally, a box set will also be available in the future.

2. Bonbon Baton
- A new take on traditional bonbon chocolates, these bar-shaped treats allow for an indulgent experience with passed down artisanship. Features include:
- Nutty: A simple structure with a pleasant crunch.
- Fruity: Made with Peruvian cacao, offering flavorful hints akin to berry dried fruits.
- Peanut Caramel: A classic sweet combination of chocolate and caramel.
- Blood Orange: Juicy and refreshing, highlighting orange ganache and confit.
This item aims for a luxurious yet accessible chocolate treat for both gifting and self-indulgence.

3. Chocolate Soft Serve
- Marking the first soft-serve offering, this delight features high-quality Ghanaian dark chocolate for a rich flavor that is light and enjoyable, creating a perfect snack while exploring the store.

Special Opening Offer

In conjunction with the store’s opening, Limited Chocolate Cookie Tins will be available. Featuring three types of cookies curated to deliver different textures and flavors, this special edition will delight customers and evoke memories from Valentine’s Day seasonal treats.
- Milk Chocolate made with fruity Madagascar cacao.
- Fruity Chocolate with Tanzanian cacao for a refreshing taste.
- High Cacao cookies crafted from Ghanaian produce.
To enhance customer experience, all cookies are beautifully packaged and suitable for gifting.

Community Focus

Yamashita Takashi, the CEO of βace, the company behind Minimal, shared his thoughts on the new venture: “Senkawa is a vibrant area with an excellent commuter link to the city center, making it ideal for a new store. Our goal is to create a chocolate that embodies this community, echoing local flavors and spirit.”
The store aims to become a bakery staple associated with the city, reflecting its commitment to nurturing community relationships.

As the team behind Minimal strives for sustainable practices, they maintain close relationships with cacao farmers to ensure quality and responsible sourcing.

Visit Us

The new Minimal The Edition store will be located just a two-minute walk from Senkawa Station, operating daily from 11 AM to 7 PM without any holidays.

With a diverse range of chocolates and a focus on gifting, Minimal The Edition promises to be an exciting addition to Chofu’s culinary landscape, fostering connections through the universal language of chocolate.