JAL Water Service
2026-06-19 04:30:17

Japan Airlines and Premium Water Launch New Service for Mileage Earners

New Water Service from JAL and Premium Water



On June 19, 2026, Japan Airlines (JAL) and Premium Water Co., Ltd. jointly announced the launch of their new service called "JAL Water," which will become available starting July 1, 2026. This innovative water server service is tailored specifically for members of the JAL Mileage Bank (JMB), allowing them to accumulate miles while enjoying high-quality water.

Overview of the JAL Water Service


The JAL Water service will enhance the experience of JMB members by offering the unique advantage of earning miles and Life Status points every month through their water server usage. Customers can earn up to 14,000 miles upon signing up and continue earning up to 300 miles each month based on usage. Additionally, each contract will yield 1 Life Status point monthly, regardless of the server type.

The water service offers flexibility, allowing users to choose between a purification-type server or a natural water-type server. Each option caters to different lifestyles, facilitating the selection of the most suitable server based on one’s living space and water consumption habits.

Premium Water’s Commitment to Quality


Premium Water is known for providing a seamless experience in water delivery, allowing customers to rent or purchase water servers and receive regular home deliveries of high-quality natural water. Their unique offering, termed “unheated natural water,” ensures that the freshness and quality of the water, as measured by dissolved oxygen levels, are preserved, enabling customers to enjoy a superior taste.

Notably, the shelf life of this natural water is approximately six months when unopened, empowering consumers to maintain a rolling stock of water while reducing the hassle of frequent trips to stores.

Special Launch Campaign


To celebrate the launch of the JAL Water service, a special campaign will be held from July 1 to August 31, 2026. New customers who sign up during this promotional period will not only earn the standard bonus miles but will also receive an additional 2,000 miles if they complete the installation of their server by the end of August. This initiative aims to encourage sign-ups and enhance customer engagement with the new service.

Future Goals


As JAL continues to evolve, it remains dedicated to understanding customer needs more accurately and bringing unique, memorable experiences into their daily lives. They aim to create a vibrant society and future alongside their customers by making it easier to accumulate miles during everyday routines.

Similarly, Premium Water is focused on delivering both delicious natural water and safe, reliable service, prioritizing customer lifestyles when providing their offerings. By introducing the JAL Water service, they aim to enhance the quality of life for families across Japan, ensuring access to fresh water both daily and in emergency situations.

Both companies are excited about the potential of the JAL Water service, which they believe will redefine convenience and value for customers. For detailed information regarding the service and signing up for the promotion, customers can visit their official website, set to launch on July 1, 2026.

In conclusion, the collaboration between Japan Airlines and Premium Water marks an exciting new chapter in customer loyalty and quality service, setting a high standard for water solutions tailored to enhance daily lifestyles with added benefits.


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Topics Consumer Products & Retail)

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