Automotive Development Insights
2026-09-08 07:33:23

Examining the Competitive Edge in Automotive Development: An Insightful Seminar

Exploring the Competitive Edge in Automotive Development



On October 26, 2026, a seminar titled "Where Does the Competitive Edge in Automotive Development Lie?" will be held, featuring notable speakers from Nomura Research Institute, including Harukazu Shimo, Shotaki Tokugawa, Wataru Hashimoto, Masaaki Amano, and Tomoya Nakamura. This seminar promises to provide valuable insights into how major OEMs and suppliers have approached development differently, focusing on core themes that influence their competitive advantage.

Key Themes and Focus Areas


The discussion will delve into four main axes: the manufacturing philosophy, development systems, collaboration with suppliers, and the role of AI in automotive design and production. With the automotive industry undergoing a massive transformation, often described as the most significant change in a century, keeping pace with evolving trends is insufficient. Companies must identify their inherent strengths and continuously refine them in response to changing times to maintain and enhance their competitiveness.

Historical Context


It has been about a decade since the concept of CASE (Connected, Autonomous, Shared, and Electric) gained traction within the automotive sector, and for approximately five years, the significance of Software-Defined Vehicles (SDVs) has been a hot topic. In light of these developments, this seminar aims to aggregate real-world examples of OEMs and suppliers, giving attendees a clearer understanding of how each company approaches development today.

Case Studies from Leading OEMs


The seminar will present development philosophies and practices from notable players in the automotive industry, such as:
  • - Toyota: Insights into their lean manufacturing methodologies.
  • - Tesla: Understanding their innovative approach to technology integration.
  • - Suzuki: A look at how tradition blends with modern technology.
  • - Nissan: Exploring their electric mobility strategies.
  • - Honda: Discussing how they remain competitive in a rapidly evolving market.

Supplier Perspectives


Understanding the different development philosophies of suppliers is equally important. The seminar will outline strategies that have proven beneficial across various segments. Participants will gain insights into how partnerships and collaborations with suppliers can enhance development capabilities.

Strengthening Development Capabilities


The event will conclude with a session focused on essential tactics for strengthening development power. Attendees will also have a chance to engage in a Q&A session, facilitating discussions and networking through business card exchanges, providing a rich opportunity for insights.

Seminar Details


  • - Date: October 26, 2026
  • - Time: 4:00 PM – 6:00 PM (JST)
  • - Location: SSK Seminar Room, 4F, Zaima X Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, Japan
  • - Format: Participants can attend in-person or join via live streaming on Zoom. Furthermore, the seminar will be recorded and accessible for two weeks post-event for on-demand viewing.

Contact Information


For inquiries regarding the seminar, please reach out to the New Society System Research Institute (SSK):
  • - Address: 4F, Zaima X Nishi-Shinbashi Building, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, Japan
  • - Email: [email protected]
  • - Phone: 03-5532-8850
  • - Fax: 03-5532-8851
  • - Website: SSK Website

About SSK


Founded on December 6, 1996, the New Society System Research Institute (SSK) has dedicated over 28 years to organizing around 500 business seminars annually. These seminars provide high-level information on business strategies, marketing, and technology, aiming to create business opportunities for participants. SSK continues to evolve, delivering cutting-edge information to remain a strategic partner for its clients.


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Topics Business Technology)

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